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Managing Cultural Diversity- A Key to Organizational Success

Organizations around the world has beenbe more creative and efficient in problem
realizing the cultural diversity withinsolving  as  compared  to  homogenous  group
organization is not a negative aspect, rather
can facilitate organizational stalk for gloryAbility to manage cultural diversity
(Papers4you.com, 2006). However it is not anincreases adaptability and flexibility of an
easy task to manage employees with differentorganization  to  environmental  changes.
cultural backgrounds. Nevertheless there are
many policy guidelines that can make taskMany organizational examples can be taken in
easy.this regard. In Australia, for instance,
Hotel Nikko in Sydney has unique edge that
On a broader perspective, cultural diversitystaff members in direct guest contact areas
can be manage through communicating (creatingspeak a total of 34 different languages.
awareness among all employees about diverseSimilarly Qantas Flight Catering has
values of peers through communication),sixty-six nationalities on staff, with
cultivating ( facilitating acknowledgement,various overseas-born chefs. So dedicated
support and encouragement of any employee'diverse 'ethnic' kitchens gave Qantas a huge
success by all other workers), andcompetitive edge that offers food based on
capitalizing (linking diversity to everycustomer's ethnic taste and requirements.
business process and strategy such asMoreover Don's Smallgoods through literacy,
succession planning, reengineering, employeelanguage and cultural trainings increased
development, performance management andcross-cultural communication and increased
review, and reward systems) strategies (profits while lowering costs at the same
Cascio,  1995).time. Similarly The Cheesecake Factory had
put special effort to understand Japanese
There are many different innovative ways thatquality and packaging culture as Asian
organizations have adopted to manageemployees assist management to understand
diversity. For instance Tabra Incorporation,Asian tastes so that they can target exports
a small manufacturer of jewellery andto  Asia  (Nankervis  et  al,  2002)
accessories in California comprised of modest
workforce is composition of Third WorldHence the discussion suggests that it is
immigrants from Cambodia, China, El Salvador,imperative to realize that cultural diversity
Ethiopia, India, Laos, Mexico, Thailand,should be taken as a tool for better
Tibet Vietnam and other nations. Toorganizational progress rather than a
acknowledge importance of their culturalmanagerial problem and if effectively
association, at least 10-12 different flagsmanaged, it can be a key to gain competitive
are always hanged from the ceiling of itsedge  and  success
main production facility which represents the
countries of origin of the employees. TheReferences
owner's view point is 'I would like for this
to be a little United Nations everybodyBhatia, S., K., & Chaudary, P., (
getting along and appreciating each other's2003),'Managing Cultural Diversity in
culture instead of just tolerating it'.Globalization- Key to Business Success of
(Bhatia  &  Chaudary,  2003)Global Managers- Insights and Strategies',
New  Delhi:  Deep  & Deep Publication Pvt Ltd
If cultural diversity can be managed
effectively, there is a potential to useCascio, W., F., (1995), 'Managing Human
diverse workforce for organizationalResources' International Edition, US: McGraw
benefits. Cox and Balke (1991) asserts thatHill.
multi-culturism is directly linked to
organizational  success  asCox, T. H., & Balke, S., (1991), 'Managing
Cultural Diversity: Implications for
Effectively managed multi culture companiesOrganizational Competitiveness' Academy of
have  cost  effective  competitive  edgeManagement Executive, Vol 5, Issue 3, August
1991
It helps in promoting minority friendly
reputation  among  prospective  employeesNankervis, A. Compton, R., & Baird, M.,
(2002) 'Strategic Human Resource Management'.
Diverse cultural corporations help to get4th Edition. Victoria: Nelson Australia Pty
better customers which has a variety ofLimited
people
Papers For You (2006) "P/HR/188.
Diverse group of employees are perceived to



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