The Importance of Writing Clearly for Business

Creating written documents reveals so much aboutdialogue is so easy to do instead of expressing
you and your business skills. Your writing tells thecomplete thoughts in a sentence. Perhaps, because
reader about your educational background, pride inwe are a telephone-oriented society, the keyboard
your work and business expertise. The emergence ofsimply becomes an extension of our phone voice and
the paperless office, e-mail, the internet and webfrequently incomplete phrases dominate a message.
pages only increases the power of the written word.Readers may think that this writing also indicates your
Any company with employees who can write clearlyincomplete logic and business services.Do you use
and concisely has a competitive edge over otherscorrect English? As far as incorrect punctuation,
who are still struggling to communicate.Is yourawkward sentences and bad grammar, you need to
correspondence free of any errors? In this day ofexamine your writing skills and take these steps to
computers with spell and grammar check, it is so easyimprove them:1. Audit your business writing yourself
to let your writing skills lapse. The computer scans theand try to learn from your mistakes. Use your
correct spelling of a word, but it is a homonym with thecomputer grammar tools, but double-check with a
wrong meaning for your sentence. This error showsdictionary or grammar book.2. Find someone who can
the reader that either you don't know the difference oredit your material.3. Hire employees for writing skills. In
you're too lazy to check and edit.Is your writing full ofthis way, you will have someone around to edit or
words that people don't understand? Many times, youwrite material for you.4. Read. Reading will improve
are so rushed to compose a business document thatyour writing skills. Keep on hand business documents
you use easy methods to get it done. The result isthat you admire.5. Practice. Don't just pick up the phone
business documents are often filled with buzzwords,to communicate; get in the habit of expressing your
cryptic dialogue and outdated phrases. Readers won'tideas in letters or e-mail.6. Seek professional resources.
say that they don't understand what you are writing,Consult books like Gloria Pincu's Bull's Eye Business
but will note not to use your business services. KeepWriting: 10 Easy Guides for Getting to Your Writing
your writing simple and current. Writing styles are likeTarget. Search the Internet. Seek training courses.See
fashion and have indeed changed over the years. Youmy web site for information about my online courses
must keep up with today's business practices andat: Pincu is founder of Basic Learning Systems, Inc., a
expectations, but beware of certain crutches such asmanagement training and consulting organization. As a
buzzwords, industry jargon and cliches. Buzzwords areconsultant/trainer, Ms. Pincu has drawn heavily on her
trendy terms and expressions that sometimes meanown business experience as well as from the
nothing, but seem impressive. "Like fertilizer, buzzwordsacademic world. She has been an entrepreneur, a
are spread generously over documents in hope thatsales manager, a computer salesperson, a teacher of
brilliant ideas will miraculously take root. Unfortunately,writing, communication skills and English, and a
ideas don't grow in manure," describes Will Stockdell, aconsultant /training specialist to corporations, hospitals,
professional Internet writer. You want to make suregovernment, and educational organizations.Since
that everyone understands your written ideas.The lastfounding Basic Learning Systems, Inc., a Certified
thing you want to do is to give the impression that yourMinority Business Enterprise, in 1980, Gloria has
writing is too formal or outdated. A more direct way offacilitated many hundreds of training programs. She
writing has replaced some standard business phrases.has designed and conducted programs on topics
Examples of this are "As per your request" nowcovering customer service, total quality management,
becomes "As you requested" or "Enclosed please findsupervisory skills, business and technical writing,
" now becomes "I am enclosing." Also, the previousmanaging change, interpersonal skills, team building,
impersonal style of business writing that avoided thecreative thinking, stress management, and professional
use of "I" has been changed to use a limited amount ofsecretary techniques for numerous organizations
"I" to give directness and warmth.How often have youincluding Pratt & Whitney Aircraft, IBM Corporation,
typed away what you wanted to say, rather thanAmerican Express, National Council on Compensation
what you needed to write? Slipping into abbreviatedInsurance, Ryder Truck Rental, Inc.