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Do You Have A Strategic Plan?

Like most people we have plans for ourexpectations. Sound familiar? Yeah no
businesses. Strategic plans, budgets,wonder HBR has articles stating
succession plans and the like. The realcorporations typically achieve between
question is do you have a plan for your30 and 60 percent of their planned
life?financial results! Executives typically
I have thought about this time and againcannott wait to get back to their comfy
meeting and working with executives whocorner offices and fight the fires they
have taken on new roles in theirhave become accustomed to. It is
organization or taken on a new role iningrained in them. That is what they
another organization. They plan. Theythink get paid for.
spend hours and days planning. They planNope. You are wrong. You get paid to
with others and they plan on their own.execute the strategy. How much time do
They plan the business from top toyou spend on that? How do you tie that
bottom. Then they unleash the behemothto your own goals and strategies for
on the company. We wont go into theyour life in all of this? Do you have a
success or otherwise of this exerciselife in all of this?
today.This is actually where the rubber hits
The one thing they dont consider isthe road for executives. Most fail to
planning for themselves. Planning theirrecognize this. You need to look at what
lives. Now I am not a life coach oryou are expected to do and figure out
therapist but youd think that some wherehow you do it and have a life.
along the way they would have figuredIt is not that difficult. Just not done
out they needed a plan for their owntoo often. Here is my approach.
actions. I say actions because a plan isSit down with a pen and paper not your
pretty useless unless its acted on.PC. You need to think and doodle a bit.
People often have goals. Woopee. SettingAsk yourself what were you really proud
goals has become the thing to do inof achieving last year?
business today. People will sell youOn the work front and non work front
courses on setting goals. People willwhat was great and downright awesome?
coach you in setting goals. HR folksWhat did you really foul up last year?
chase you down until youve filled inThings that youd gladly never hear about
their form, decided on a set of goalsagain. Gotta be a few things
and had them signed off.So if you look at those two lists, what
Wonderful. The problem with settingcan you learn from them?
goals for a person is there is often noFrom the good and the bad. Yes we often
basis on what to set goals for. OK loselearn more from our failures than
weight, increase my salary, win ansuccesses.
promotion etc. Well what do you baseList those learnings.
these goals on? I have seen businessBe proactive, stand up for myself, voice
coaches, trainers and HR folk givingmy opinions, keep quiet until I know all
people a form and saying give me yourthe facts, etc.
goals for this year. Guess what?Write three of them as life lessons for
Whatever is written down is hooey andthe way you would like to be this coming
will never do a thing for anybody. Allyear.
it did was place a check mark in a box.Be powerful, positive, in the present
Listed goals. Good boy, Sit.and very personal.
Having said all that, its actually vitalList three values you associate yourself
that you do in fact have goals but itswith having
the process of getting you there thatsDecide what roles you have to
going to make the difference between aparticipate in this year.
basic exercise and you actuallyAs in be a Board member, CEO, boss,
achieving them.friend, mom, dad, etc
So what does that mean?Then which is your role of prime
Well in business strategy we may followimportance for the coming year
the time honored a SWOT analysis orWrite three goals for each role you
Porter Analysis and budgets. We may evenselected. Or more
be more creative, who knows. The fact ofYou should have about 25 of them.
the matter is there are tools andSelect your top ten
programs designed to help this. We takeWrite them as SMART as you can. Specific
the top team off to a great resort spendMeasurable Achievable Realistic and Time
a few days whip a plan into shape, oftenSpecific (next year). This can be a
with the help of some expensive suitedtopic of a whole article. Goals are
consultant. Send off to the financialusually very poorly written. Write yours
guys to model, make spreadsheets thatup and e-mail me for some critique!
cant be interpreted but look as if somePut it all on a single page use
real thought went into the wholeabbreviations if necessary
process. Jazz it up and get the Board toWrite up action plans for each. Set
support it.intermediate validation points and a
As professionals what do we do? What istime table. Check it weekly and monthly.
our role in this whole caboodle? Yeah weGo out and achieve personal; and
sat through the weekend, played a fewcorporate success
rounds of golf and swore blind this wasSound intimidating? It should not be.
the year we wouldd exceed all



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