Using DISC Profiles For Management Training and Sales Training

My experience with DISC profiles is mainly inthem understand how their own style impacts their
Management Training and Sales Training. DISC is ainteractions with the people they work with. Secondly it
personality profile that measures four dimensions ofhelps them understand how other people's styles
one's personality; Dominance, Influence, Competence,impacts those people's reactions to their style. There
and Steadiness. Some refer to the C as Compliance,are no preferred or right styles, only different styles.
we just always used the term Competence. MostUnderstanding your own style and others can assist
people have some levels of all four dimensions ormanagers in how to deal with people of different
styles, but usually have one or two primary styles.styles. We don't try to get people to change who they
An easy way to think of these four styles is to thinkare, rather we try to give them an understanding of
of two areas of reference. How does one approachhow they approach things and how that can effect
their environment? Do they like to maintain things aspeople that approach things differently. This knowledge
they are or do they like to shape or change things.can help them to be better at getting things done
The other area of reference is are they more peoplethrough others.
oriented or task oriented.When we use these profiles in Sales Training we help
Competence and Steadiness personalities tend tothe people understand how their style can impact their
want to maintain things as they are. They tend to likeinteractions with customers. Understanding how to be
the status quo. Dominance and Influence styles like tosensitive to learning the styles of their customers and
shape or change their environment. Dominance andpotential customers can help them to see the best
Competence tend to be task oriented, while Influenceway to approach those people. You learn how people
and Steadiness are people oriented.prefer to be treated, or how they prefer to approach
When we use these profiles for Management Trainingthings. If you are truly trying to serve the customer, you
we like to have the entire management team take theshould want to do business with them in the manner
profiles. This helps them on two levels. First it helpsthat the customer prefers.