| If you have uttered or heard this phrase recently - | | | | employee? |
| "Good help is so hard to find" - you're not alone. Good | | | | Beyond the cost of finding a new employee is the |
| help is harder to find. It may be due to the fact that | | | | cost of not finding a new employee quickly. Using |
| human resource managers are using static media for | | | | Radio to recruit employees can cut that cost and |
| recruiting, which focuses on only one segment of the | | | | speed up the process. The cost of recruiting a $30,000 |
| employee pool - active job seekers looking in the | | | | salary averages $7500 and can take up to four |
| newspaper or internet for new employment. The fact | | | | months to find the right employee. What does having |
| is human resource managers and business owners | | | | that open position cost the company in lost productivity |
| should use a dynamic medium such as radio recruit | | | | and actual sales? That is the true cost of the open |
| new or additional employees. | | | | position. For instance, car repair shop "Joe Jones Auto |
| Active job seekers fall into three categories - | | | | Repairs" loses a mechanic to another business. Not |
| unemployed, soon-to-be unemployed, or unemployable. | | | | having a mechanic costs Joe Jones Auto Repairs |
| That's the pool that human resource managers are | | | | three or four service jobs a day. If the average profit |
| drawing from using newspaper or the internet. The | | | | from each job is $100 per day, then the open position |
| difference between the two is that people under 40 | | | | is costing the company $300 to $400 a day. If that |
| are not using newspaper as a prime job-seeking | | | | position isn't filled in a month...that's $6,000 to $8,000 in |
| source while people over 40 are not using the internet | | | | lost profit. |
| as their prime job seeking tool. HR managers are | | | | The Radio company I represent airs Job Marathons to |
| finding that newspaper recruiting results are declining | | | | help businesses and organizations recruit new |
| due to circulation decreases while the cost for placing | | | | employees. We air those recruiting messages |
| an ad has gone up. Not only that but did you read the | | | | Saturdays, Sundays, and Mondays. Why? For starters, |
| classifieds this morning? Of course not, you already | | | | research has shown that Monday is the day people |
| have a job! | | | | designate to make a life change (i.e. start exercising, |
| Using Radio as a recruiting tool gives you better | | | | quit smoking, start a diet, look for a new job) so a |
| geographical reach for less money and a better pool | | | | recruiting message on weekends will plant the seed in |
| of people to draw from. Radio is a dynamic, intrusive | | | | their minds that Monday is the day to make a change. |
| medium that reaches both active and passive job | | | | Secondly, when a disgruntled Monday employee is |
| seekers, regardless of age group. Radio reaches | | | | tired of his or her current workplace, he or she will be |
| people at their workplace, during their commute, at | | | | motivated to act and apply when they hear of the |
| lunch, working out, and running errands. If an HR | | | | better opportunity you have for him/her. |
| manager wants to run a newspaper ad in area | | | | We live in a world with an accelerated pace of life |
| newspapers, it can be costly. That same HR manager | | | | where everyone is on the go. Gone are the days |
| can place recruiting messages on radio that reach | | | | when people sit and read the morning paper over |
| communities in a 50 to 100-mile radius (depending on | | | | breakfast or put their feet up at the end of the day |
| signal strength) for less money than it would take to | | | | and looked over the day's events. We're too busy for |
| place ads in all those communities' newspapers. The | | | | that now. We get our information from other sources. |
| passive job seekers hear of a better opportunity to | | | | One thing that doesn't change is that people take their |
| apply. It's an ethical and legal way to recruit the | | | | radios wherever they go. If you're looking to recruit |
| competitions' employees. A recent Yahoo! survey | | | | new employees, Radio is the medium that keeps up |
| indicated that 66% of Americans would consider | | | | with your future employees' pace of life and moves at |
| making a job or career change. These passive job | | | | the speed of business. |
| seekers are on your staff right now and likely you will | | | | Do your business a favor when you're recruiting new |
| see some of them in your office with a resignation | | | | or additional employees - ditch the static media in favor |
| letter some time this year. Are you prepared for this? | | | | of the dynamic 21st Century Employee Recruiting |
| How will you recruit the employees you will need to | | | | Revolution: Radio! |
| replace? How long will it take you to find the new | | | | |