Strategic Staffing and the Temp Agency

Temp agencies have become indispensable partnersa flexible workforce to match it. Of all the types of
for many companies. No longer are temps (ortemporary staffing this is the one that is truly strategic.
contingent workers as they are sometimes called) aThe Most Important Use of Temps: Flexible Staffing
minor expense; they are a big investment and a criticalWhen demand dips below the water level staff is idle
aspect of keeping jobs filled. But managers ought toand the company is paying unnecessary salaries.
understand that good temp agencies do much moreWhen demand juts above the water line the staff
than find "bodies" at short notice. The best agenciescannot handle the workload resulting in overtime and
can show you how to use flexible staffing to improvebacklogs.
productivity.Drake's approach is to analyse the optimal level of
The Dramatic Rise of the Temp Agencypermanent staffing then put in a plan for handling
Temp agencies have become so common that wepeaks in demand with qualified temporary staff. While
forget that, they were a relatively recent invention.it takes some expertise to do, this planning is a
Back in the 1950s Bill Pollock and Jim Shore were bothreasonably straightforward exercise--one Drake has
competitors selling business equipment to improvebeen executing successfully for many years. The
productivity. They both noticed that although demandresults are both significant savings on staffing costs
went up and down, staff levels remained constant. Itand improved ability to deliver to customers during
dawned on them that there was a need forpeaks in demand. Unlike some other temp agencies,
temporary workers so that the level of staff couldDrake has always been in the productivity business,
fluctuate with demand. They formed Drake Personnelnot just the staffing business.
(now Drake International) and brought a new industryMistakes to Avoid
to life.If there is one place where some companies have
The temp agency is an essential service becausegone astray in working with their temp agency it is that
businesses need flexibility. They need to be able to fillthey stopped seeing it as "staffing" and started seeing
positions at short notice, for short periods of time. Theit as "purchasing." As noted in this article, the rise of
flexibility in staffing that temporary workers give atemporary staffing meant that temps have gone from
company has proven to be so valuable that thean insignificant cost to a large annual expenditure.
number of temps has continued to rise over the years.Furthermore, this expenditure was uncontrolled in the
We used to think that temporary staffing only madesense that all sorts of managers would be negotiating
sense for relatively low-skill jobs but now companiestheir own deals with different temp agencies.
have discovered that there can be value in bringing inOrganizations responded quite reasonably in trying to
interim executives right up to the level of CEO. (In fact,get control of this by bringing the purchasing or
there is even a service, Drake's Prime50, focusingprocurement function - that has expertise in cost
specifically on the placement of seasoned executivescontrol - into the picture.
in interim assignments.)However, this can go off the rails if the procurement
In using temp agencies companies have stumbled upondepartment focuses only on cost, not on quality. A
some unexpected benefits. One is guaranteedcompany would never hire someone on the basis of
performance. If you bring in a temporary employeewhich applicant was willing to work for the least
and they are not working to your standard, a simplemoney; the quality of the candidate is a prime
phone call to the temp agency is all it takes to haveconsideration. However, when a procurement
them replaced. The other unexpected benefit is thedepartment is being driven solely by targets to reduce
temp-to-perm phenomenon. Hiring workers ascosts the easiest way to get there is to be inattentive
temporaries before making a decision about offeringto quality.
them a permanent job is undoubtedly the single mostThe solution to this is reasonably straightforward. The
reliable selection method. It gives the company amission of the procurement department must be to
chance to "test drive" the worker and the worker apartner with the temp agency to get top quality temp
chance to see what it is really like working for theworkers at a reasonable cost. Hiring managers should
company. The U.S. National Association of Temporarybe periodically surveyed to ensure the temp agency is
Services estimates that one out of three temporaryproviding the quality of staff it needs.
assignments leads to full-time work.Return on Investment
Clearing Confusion About the Types of TempsBusinesses rarely do any kind of ROI around hiring
Frequently the labels "temporary help," "contingencytemporary help, it's simply a matter of work needing to
staffing," and "flexible staffing," are usedbe done and getting help quickly. However, for flexible
interchangeably by the general business community.staffing it is possible to do a formal ROI, and the
However, temp agencies understand that these threeresults can be impressive.
types of workers are used quite differently.If you are able to reduce your permanent staffing in a
Temporary help is a concept whereby companiesunit from 100 to 75 then it is easy to calculate the
bring in someone, usually for lower skilled jobs, to coversavings. Add to this the cost of overtime caused by
for a vacation, maternity leave or help for somepeaks in demand - not to mention the loss of
short-term project.customers due to backlogs - and you have all the
Contingent staffing is a much broader concept includinginformation you need for an ROI calculation.
all sorts of contractors, consultants and free agents,The returns are usually so large that it's not necessary
often for reasonably long periods of times. The drivingto spend time sweating over specific estimates - even
business reason is still flexibility: companies want to bethe most pessimistic estimates show flexible staffing
able to bring in the talent they need at the momentwill provide a solid return.
without making a long-term commitment.Don't think of your temp agency as simply someplace
Flexible staffing is rooted in the original insight of Pollockyou call to fill a short-term vacancy. Think of it as a
and Shore that big productivity gains would arise byservice provider who can regularly source top talent
analysing the fluctuating levels of demand and creatingfor you and permanently reduce your costs.