R2 = EOC --- Recruitment & Retention = Employer of Choice

Problems with staffing and retention may not be dueresource professionals. Secondly, a huge percentage
to bad hires or a low unemployment rate. In fact, theyof new hires will jump ship within 18 months if they
may be related to poor management insight by notsense the company is not committed to its employees.
recognizing your employees as a core competency inThey will jump if the company does not accept them
your business strategy. Although employees may notinto the fold properly by offering initial orientation,
fit the strictest definition of a core competency, it is asubsequent training and a culture that treats the
fact that your employees are the ones responsible foremployee as the company's most precious assets.
creating many of your core competencies. It is anThe question is not, "Can you afford to invest in this
undisputable fact that failure to recognize thesoft touchy-feely stuff?" The question becomes, "Can
importance of employee contributions will lead to failureyou afford to not invest in your most important asset,
regardless of your business strategy.your employees?"
Recruitment and RetentionThe old paradigm creates a bias against paying
Creating a strategic plan and definitive initiatives is theattention to the human element of the workforce.
easy part of the formula for success. The difficult partMany wholesale distribution executives that do
is finding, recruiting and retaining the appropriate talentstrategic business plans initiate from the top down
combination in today's market to carry out that plan.instead of the bottom up often ignoring the real value
Recruitment and retention are major issues in theof a strategic plan. The real value is the involvement
wholesale distribution industry today. These issues areand education of your employees in completing the
especially critical to the service center industry for twoplan, not in the document itself.
reasons:o First, distribution is one of our aged-basicAre you at the mercy of your workforce?
industries that doesn't project the excitement of theThis bias that exists in many distributors is almost as
high-tech industries and the dot coms of the newthough admitting that employees are the most
millennium (even though many have crashed andprecious of corporate assets will lead to an anarchy
burned).o Second, the number of employees betweenon which owners and managers will fall at the mercy
the ages of 25 and 44, traditionally the bulk of theof the workforce. Well, shake your head in disbelief if
workforce, will continue to decline in the United Statesyou want to, but the reality of the situation is that you
for at least the next five years. The baby-boomersare at the mercy of your workforce. The rules have
are aging quickly toward retirement.to continue to change. If you aren't willing to admit that
Under these circumstances, how in the world does aand get your head in the game then you won't survive
distributor not only recruit new talent, but protect thein the new millennium.
talent they have?"People are not profits but without people there are no
Questions about compensation, training, incentives,profits."
benefits and work environment always come to theSome wholesales distributors recognized their dilemma
forefront. The answer is committing to becoming anyears ago. Many of the top performers in wholesale
employer of choice (EOC) with as much tenacity asdistribution are at the top because they strive to be
you commit to being a supplier of choice, alwaysemployers of choice. These are forward thinking
wanting the first call and last look.distributors that have found solutions to their
Pay Attentionrecruitment and retention challenges. Following in their
Many distribution executives pay far too little attentionfootsteps requires an initial "gut check." Honestly ask
to this part of their businesses. Often the mindset isyourself how your employees would answer questions
that this is the "touchy-feely" stuff that's a non-revenuelike:o Do you receive counseling on a career plan?o Is
producing necessary evil. Maybe that thought processthere a current wage and salary plan in place?o Do
didn't hurt the company in the 80's or early 90's whenperformance incentives exist?o Do you receive
unemployment in some areas reached 10%, but that'sregular training and instruction?o Do you receive
not the case today where the labor unemploymentperformance updates and recognition beyond a once
rate in many markets is less than 4%. Whena year chat with your boss?o Does customer
unemployment is that low, most people who arefeedback play a role in performance evaluations?o
unemployed just don't want to work.Are suggestions reviewed and awarded?o Is there
As a result, there is a lot of corporate raiding going on.both a formal and informal communication channel?
Even with the recent struggles of the automotiveThese questions relate to the basic core
industry and some high-tech industries, unemploymentcompetencies of human resources: staffing, training,
remains at a level that just is not conducive torewarding, recognizing and organizing. The business
recruitment and retention.strategic plan cannot succeed without paying attention
So what's the answer?to this part of the business. You must facilitate your
Going on midnight raids? Offering BMWs as signingemployees' involvement and feedback into this
bonuses? Paying way above market wages? NO, theprocess. This basic premise in implementation across
answer is building a human resource strategy into yourwholesale distribution varies according to size. The
business plan. Get over the old paradigm that humansame plan for a $20 million privately held distributor
resource departments are too costly and of little value.would not work for a $500 million distributor.
In fact, those distributors that adopt that philosophyEOC
actually spend more money by having highlyTo solve your recruitment and retention problems you
compensated managers, particularly sales managers,must strive to become an Employer of Choice. To
running ads, receiving resumes and doing preliminaryaccomplish that objective you must have a Human
interviews when they should be selling. The costsResources strategy that is integrated into your
associated with that process as well as the revenuecorporate strategic plan that acknowledges and
lost due to extended position vacancies inevitably farrecognizes the employees as the company's most
exceeds the annual costs of dedicated humanprecious asset.