Promoting Good Business: Methods to Support Employee Development and Encourage Loyalty

All organizations with multiple employees face thealways mean promotions into management or
same dilemma when it comes to promotions,elsewhere. Some employees may need guidance in
motivation, and career paths. This dilemma involvesmatching their aspirations with their abilities, even when
supporting employees with their professionalgiven opportunities to enhance their education and
development within the organization. Employees needtraining. Each employee will not have leadership skills,
incentives to excel in their positions and continue totherefore promoting them into management simply
learn and achieve great success. It is in eachbecause they have acquired a specific skill set and
organization’s best interest to select people whoshown loyalty is not advisable. Unfortunately, this does
are well-qualified and will maintain loyalty and longevitynot mean that these employees do not consider
with the organization. The problem arises whenthemselves highly qualified to work in management and
well-qualified employees are competing against outsidehave made that their goal. (Anonymous, 2008). Even in
individuals offering varying experiences and higherbusinesses that desire to promote and have supported
levels of education. Organizations that deny qualifiedtheir employees as recommended here, there are
employees the opportunities to promote will havetimes that personality, work ethic, leadership qualities,
employees with poor morale and lacking motivation.organizational skills, and fairly evaluating the work of
Having little opportunity for upward mobility in careerothers simply cannot be taught or improved upon. In
paths could result in losing good and loyal workers.these cases, a new hire may be in the best interest of
However, promoting onboard employees denies thethe business. When this happens, there are sure to be
company the opportunity to acquire new, well-qualified,upset employees who have worked towards the
outside talent. There are ways businesses that desiredenied promotion. That is why it is important to help
to promote onboard employees into higher positionsemployees set goals that they can achieve based on
can better prepare their employees to be competitivetheir values, personalities and skills at present.
against outside competitors. There are also methodsPersonality qualifiers, ability to work on a team,
companies can utilize to boost morale when new hiresproviding constructive criticism, and other traits of
are necessary and award loyalty.qualified managers need to be fairly assessed. Some
When a company hires an individual to fill a certain roleemployees might need to be directed toward more
in the organization, it is expected that employee willattainable career goals before resources are
gain experience and expertise using the skills he or sheexpended.
has at hiring. Often, businesses will promote and evenWhen the time comes and on-board employees must
subsidize training to enhance the skills of employees inbe bypassed for promotions and a new individual is
their respective positions. This can be through stresshired instead, the resulting backlash can be disruptive.
management courses, classes in software, andMorale can suffer, as could productivity, interest in
anything from “skills of a great secretary” toworking toward professional improvement, customer
“skills of the business professional.” It is relativelyservice, and feelings of loyalty to the company.
common for organizations to spend time andBusinesses need to prepare for the impact that
resources, or otherwise expect their employees tobypassing promotions for new hires can cause. One
spend time and resources, to enhance their skills andof the most important things decision-makers must do
improve in efficiency in their current positions. Theis communicate directly with the bypassed employees
more employees know about their jobs and newand clearly explain why they were not chosen. Provide
technologies that enable them to do their jobs, thespecific information about what they can do to better
more it benefits the businesses they work for. Thisqualify next time, whether it be higher education,
practice, however, rarely affords employees anworking on leadership skills, building better working
opportunity to acquire new job skills outside of theirrelationships on team assignments, or meeting
current position. Ultimately, while employees are trainingdeadlines. Care should be taken to not “stir up
to get better at their current positions, someone else isnegative emotions.” (Saunderson, 2009). Avoid using
training for the positions to which they might want toaccusatory language, speaking on behalf of others,
promote.and putting the employee on the defensive.
Regardless of the stipulations companies may decideStatements such as, “You were not selected
to place on the “perk,” opportunities to receivebecause most of us think you are hard to get along
training above current positions should be offered towith” will only result in bad attitudes and hurt
employees as well. Businesses may opt to require anfeelings. Instead, offer a recommendation to courses
employee receive a superior performance rating forthat can improve communication skills, teamwork, and
two consecutive years before committing companyprofessional demeanor.
resources to fund such training. It is imperative,One of the best ways to mitigate the backlash is to
however, that businesses realize the only wayhave an established system to award loyalty to the
employees will gain the qualifications necessary tocompany. A great example of this is the grade and
promote is by offering opportunities to learn those skills.step scale of compensation utilized by the federal
Organizations may select to identify specific traininggovernment. (opm.gov). Each year awards employees
media or certain positions for which they want towith a step increase, grade increase, or accumulative
enhance their pool of candidates. Other factors totime towards higher steps or grades, depending on
consider when offering training toward promotionstheir current levels. (Steps 1-3: annual; Steps 4-6: every
may be the quantity of positions available, overall2 years; Steps 7-10: every 3 years). Each of these
competition for the positions when open, and technicalincreases means higher wages. Additionally, while
training required. Additionally, companies should consideremployees may be bypassed for promotions, other
initiating mentoring or in-house training programs. Also,incentives can keep them loyal and in good spirits
the assignment of collateral positions, such as backupregardless. For instance, once they are employed for 5
or standby, to encourage employees to seek outyears, the company can compensate them for half or
positions of interest, learn the job and even performall of their parking expenses. One common incentive to
the job duties in the absence of incumbents, is anencourage longevity with companies is to offer more
excellent way for employees to gain needed skills.vacation time to long-timers. Employees that have
Some positions may need to offer several backupbeen with the business for 5 years may be able to
opportunities, depending on interest in the position. In anearn one and a half times the vacation time as
effort to avoid “grooming” specific employees,newcomers. At 10 years, maybe they earn vacation
rotating these opportunities among employees, even totime at twice the rate as newcomers. Other options
employees with no current interest in promoting, is anthat can be incentives and awards for company
option. Ultimately, company training should not restrictloyalty include increasing company contribution to health
employees to only enhance their current positions. In ainsurance costs, annual bonuses, catered lunches,
business that wants to promote from within, trainingdress-down days, flexible scheduling, and options to
employees for the positions they hope to achieve intelecommute once or twice a week. (Anonymous,
the future is a great way to give them an advantage.2009). Each perk is one more reason employees who
Some options that are great starts are like thoseare otherwise unhappy with not receiving a promotion
offered by Odyssey Seminarswill still consider their current employer worthy of their
(odyssey.eventbrite.com) and include the basics. Theseloyalty and professionalism. The more generous or
focus on getting hired and promoted, examine resumesubstantial a perk is, the less likely it can be found in
writing, and enhance interview skills. Better options areemployment elsewhere. This will continue to foster
more “job specific” and might include basics ofloyalty to the company even when outside hires are
preparing a balance sheet, balancing a budget, how toselected to fill management and other desired positions.
prepare schedules and rotate employees to coverWhen an internal candidate is not selected to fill a
positions, space planning for offices or buildings,position, managers should attempt to learn whether the
marketing methods, research and developmentreason for attempting promotion involves more than
techniques utilized in the company, and customerprofessional aspirations. While it may be reasonable to
target analysis. Essentially, almost any course designedassume that everyone wants to promote for the
for in-position employees that can be simplified topower, money, or prestige, there are other reasons
entry-level is a fantastic option for employees thatthat exist. These other reasons may need to be
desire to promote into those positions.addressed and in so doing, may alleviate the
In taking courses which are designed for higher leveldisappointment of that particular employee. For
employees, promotion candidates may not only acquireinstance, an employee may apply for a different
new skills, but may also be fulfilling specific jobposition or promotion because they have a need to
prerequisites. For example, an individual interesting in aremove themselves from their current work
job working on computers may have an opportunity toenvironment. Perhaps a co-worker, or even their
become certified in C++ programming. Ultimately, beingsupervisor, has created a negative work place for
C++ certified may be more than just a preferred skill,them and the promotion was their way-out. In cases
but a requirement for anyone to be hired into asuch as this, when the promotion is not an option,
technology based position. An employee wouldperhaps reassignment should be considered.
definitely benefit to achieve this certification, which(Anonymous, 2009). The creation of an Employee
leads me to my next recommendation. BusinessesAssistant Group or Program could also help individuals
that desire to promote from within should provide to alldeal with a difficult work place without forcing them to
employees, the job descriptions and core skillsleave a position they may otherwise be well-suited for.
necessary to be qualified for higher positions. ForSuch a program might offer counseling for personal or
instance, core skills and training to be a GIS Analystprofessional issues. Management should be open to
are provided at the Geo Community website (locatedrecommendations from counselors of the program to
at ) The information provided in the list advisesmove employees or otherwise adjust working
prospective employees of the training and skills, bothsituations so they can continue to be productive, but
technical and with people, which will help get them hiredalso happy in their current positions.
into the GIS Analyst positions they desire. This is aThe dilemma businesses face when it comes to
prime example of the type of information businessesdeciding to promote or hire someone new is common.
need to provide to their employees regarding higherIt is a subject of interest to employees as well, who
ranking and higher paying positions. Across the board,know their competition is training for the higher paying
employers need to advise employees of the skills theyjobs, while they continue to improve their skills for the
should be acquiring to qualify for desired positions. Thejobs they already have. Supporting promotions for
standards and skills should be the same regardinginternal applicants is a must for organizations that
qualifications of on-board employees and new outsidedesire to foster a productive work environment and
hires (meaning everyone is held to the same standard).keep morale high. Additionally, rewarding loyalty and
This is already in practice in Canada with the Nationallongevity with promotions, as well as other benefits
Occupational Standards and the Canadian Foodand perks, can keep qualified employees in positions
Industry Council (CFIC). As reported in the Canadafor which they are well-suited. Numerous options are
NewsWire, according to Cheryl Paradowski, Executiveavailable for businesses to help enhance the skills of
Director of the CFIC, “National occupationaltheir employees and enable them to compete at higher
standards define the skills, knowledge, and attitudeslevels. The potential for a positive impact on
that an individual needs to perform competently in aprofessional development in numerous specialties is
given occupation. It is a tool that can help employers toparamount. Even in businesses where new hires are
set their employees up for success by clearly definingselected, there are methods of showing appreciation
responsibilities and expectations.” (Anonymous,to employees that have been loyal to the organization
2008). While the guidelines established by this councilthat can mitigate the negative backlash. The
clearly benefit employees in their current positions, itassessment of employee aspirations and appropriate
also makes the information available regardingtraining to acquire new skills will surely benefit the
positions they hope to attain in the future. Although thisindividuals and the business as a whole. In the end, the
article is dealing specifically with food retailers, anright person for any position should compliment the
application to any business in any market would beinternal culture of the organization. (Cassano, 2009).
extremely beneficial to employees. By keeping theWhen someone is already part of that culture and is
information as privileged within each company, currentqualified to fill the role, businesses should not hesitate to
employees would automatically gain an advantage.promote them. There is no better way to support your
Outsiders may not be informed of a need to knowemployees, encourage them to improve professionally,
specific programming before a job opening isand develop a diversely-talented staff.
announced. On-board employees not only have theREFERENCES
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