Human Resources Tip - Marketing Your Company's Human Resources Department

A human resources department is a departmentclarify. Trust me, keeping it simple and clear will return a
intended to serve an organization's human capitalmuch higher, positive rate of response.
(pretty obvious definition, I know!). But what's the use of- Make the most of what you've got - Gone are the
having an attentive human resources department thatdays of posting fliers on the bulletin boards in the
can provide valuable programs and other services ifcafeteria. Today we have email, websites, instant
no one knows about it? Human Resourcesmessaging, even Twittering! Want to let everyone in
departments, after all, are not marketing departments.the organization know that there will be mandatory
With this in mind, here are a few ways in which yourdiversity training program in the conference room at
Human Resources folk can spread the word to the10:00 AM? Post it to the department's Twitter page
rest of the organization about the great services youand broadcast the message in an easy and, more
have to offer:importantly, fun way.
- KISS: "Keep It Simple Stupid" - Most employees are- Put your money where your mouth is - If the Human
not well versed in Human Resources work. Don'tResources department, and organization in general,
expect everyone reading your materials to be an HRmakes a promise to its employees (for example -
Generalist. Make sure any information you sendoffering certain holidays in the company handbook),
outside of your HR department is accessible enoughthen it should stand by its promise. If employees lose
that they will be able to understand what it is the firstfaith in the merit of the department's message, they
time around without having to send you emails toare less likely to listen a second time around.