Executive and Management Coaching - Best Practices For Employee Development

In an ideal world, the talented entry level candidate youwork to reduce the amount their client depends on
hired straight out of college would grow and developthem, thus building confidence and self sufficiency in
over the course of her career with your organization,the recipient of the service. Most coaching
ultimately evolving into a key leader who carries withengagements last between 6 and 12 months, with the
her the lessons of every position she held as shemajority of active coaching taking place in the first 90
climbed up the corporate ladder.days of the relationship. So what actually happens
Not all employees will make the decision to stay withduring a coaching session?
one organization throughout their careers, but when anThe engagement often begins with the stakeholders
opportunity exists to retain and develop an existingdefining specific, actionable goals and targets which
resource rather than hiring externally, it can bebecome the metrics for success for the coaching
beneficial for both the individual and their employer. Inprocess as a whole. One of the ways to uncover
order to capitalize on this type of opportunity, thewhat issues exist is through the implementation of a
appropriate tools and resources must be leveraged to360 feedback survey. By soliciting input from the
help your great individual contributor make the criticalmanagers, colleagues and direct reports of an
transition to team leader and manager. Traditionallyindividual, the coach can then focus and on building an
employers have turned to training programs to developactionable plan to respond to any deficiencies, as well
these skills, however in recent years that trend hasas to build skills in specific areas such as time
been shifting towards a newer tool for talentmanagement or communication.
management: management coaching.Some coaches employ the GROW model - an
What is management coaching?acronym which stands for Goal, Reality, Options and
In the past coaching was not offered as a benefit butWill. By defining the goal, accounting for the current
mandated to those poor souls who were failing torealities of the environment in which the individual
achieve their workplace goals. From the executiveoperates, finding options to achieve the goal and then
suite to the cubicle, the term "coaching" wasapplying the individual's will or commitment to complete
synonymous with "remedial training" and carried anthe process, coaches can lead their clients through a
implication of failure. For many, being coached was thestructured process to achieve their targets. Other
last stop on the train to termination. Fortunately thosecoaches use a holistic model to incorporate aspects of
days have passed and savvy business leaders andself awareness and personal growth into the process
HR professionals have realized that coaching can be aof developing the manager's leadership abilities. Each
great benefit for high performers and (when properlycoach will have their own unique approach, and a key
implemented) can turn things around for a strugglingfactor for the success of a coaching relationship is a
employee rather than being a last ditch attempt toproductive relationship between the coach, the
salvage a poor business choice.organization as a whole and the individual being
While coaching, particularly life or personal coaching,coached.
has gained some prominence over the last decade,Rather than relying on the presence or absence of
the industry as a whole is still in its infancy. A widecredentials, organizations who seek coaching for their
variety of practitioners offer coaching services. Somemanagers and leaders should meet with potential
come with newly minted certifications from trainingcoaches to find out about their style and approach.
institutions (many of which have cropped up in recentAny reputable coach will be willing to provide
years to exploit the recent popularity of the professionreferences and to speak in detail about their
with career changers), while others are re-brandedexperience with the challenges inherent in the
consultants or psychologists. Some effort has beenproposed coaching engagement, and to describe how
made to normalize coaching credentials (most notablythey intend to approach the situation.
by the International Coach Federation) but mostHow Does Coaching Benefit the Organization?
practicing coaches are measured by their experienceThere are many situations where a structured
and rapport with potential clients rather than any formalcoaching program can show tangible benefits to the
certification process. While coaching can take manyorganization. One scenario where coaching is
forms, the one of most concern to business managerscommonly applied is to avoid management turnover.
and HR executives is the form which takes place asChange is a challenging issue in the corporate
part of an employee development program and isenvironment. Whether viewed as positive or negative
more commonly termed executive coaching.change brings with uncertainties which can make
Technically the term "executive coaching" applies toemployees anxious, and thus degrade their job
the act of coaching C level employees or individuals atperformance. Management changes can be
the highest echelon of management. While there isparticularly disruptive because of the close relationship
certainly a substantial benefit to targeted programs forbetween an employee's relationship with their manager
these key individuals, more recently this type ofand their overall job satisfaction. Rather than hiring a
support has been offered at all levels of thenew manager, many employers prefer to coach an
organization, and as such has come to be moreexisting resource to improve their performance, thus
broadly described as "management coaching".retaining the individual and avoiding both the impact of
Regardless of the intended audience, the goals area management change and the costs of recruiting and
largely the same - to improve the effectiveness andon-boarding a new manager.
enhance the performance of the individual, with theCoaching is often offered to individuals who have
intent of improving (by extension) the organization as abeen identified by the organization as having leadership
whole.growth potential. Succession planning can be helpful in
How Does Coaching Work?locating individuals who have the capability of growing
How do management coaches work with their clientswithin the organization, and coaching can help them do
to create these changes? Simply put, a coach helpsso successfully. This type of management
an individual identify his or her strengths anddevelopment, once reserved for the executive suite
weaknesses, and then guides them through thehas shown such a positive return on investment that it
implementation of strategies to leverage their strengthsis now being applied at all levels of the organization.
and overcome their weaknesses. The core value ofAnother scenario where coaching can have substantial
coaching is in its ability to focus on the specific needsbenefits is when an employee is promoted from
of the individual manager being coached, as viewedindividual contributor to team leader. While many
through the lens of their organizational ecosystem.companies advocate promoting from within, the
While training can provide general skills developmentpractice is challenging since the skills which make
such as time management or planning, coaching allowssomeone a fantastic individual contributor are not the
the manager to focus on the exact challenges of theirsame as those that make a successful manager.
personal environment, and to develop targetedFurther there are often internal political challenges to
strategies to overcome those obstacles. Thistransitioning from being a member of a team to leading
combination of the trusted adviser relationship andit. These can range from hard feelings on the part of
intense focus on applicable skills makes coaching oneteam members who thought they should have been
of the fastest and most effective tools in resolvingconsidered for the position to the failure of other
workplace performance issues.managers to accept the fact that the new manager is
A further benefit of management coaching is its focusnow a colleague. Coaching can help a high performing
on the development of skills by the individual beingindividual learn to adapt their communication style and
coached. Rather than forming a dependent relationshipother processes to become effective leaders, and can
where the manager must always rely on (and havehelp them avoid many of the pitfalls and errors that
access to) his or her mentor, an effective coach willnew managers commonly make.