Closing the Employee Performance Gap: Boosting Competitiveness & Profit

Creating an environment where there is no place totake to quantify and close the Employee Performance
hide poor performance:Gap:
After many years of reengineering, downsizing and the1. Identify the success factors and desired results for
use of endless performance enhancement initiatives,each position.
most businesses are still inefficient. One of the most2. Establish and communicate meaningful standards of
effective ways to increase business performance andperformance excellence. The standards should guide
profit is to increase the performance of employees,behavior to achieve desired results. Communicating
from the lowest levels of the organization to senioreffectively with customers is not a performance
management, and little has been done in this area.standard. Establishing a goal of 98% customer
Raising the level of performance of the weakestsatisfaction as a result of effective communications
performers in each job category can have a dramaticand other positive behavior/actions is the kind of
impact on the profit of any company. While manymeaningful, measurable standard we are talking about.
companies are rightfully focusing on technology and3. Measure staff performance based on the
strategic solutions to expand profit margins, otherperformance standards.
opportunities to increase staff performance are4. Share the results of the ongoing performance
frequently overlooked.measurements with staff on a frequent and consistent
Employees are the most important asset of anybasis and use the measurement results to define the
organization. Fielding a winning team is critical to theareas of performance that need improvement.
ability of any company to compete effectively and to5. Conduct employee satisfaction surveys and
thrive, and top performing employees are theemployee engagement surveys and take action based
foundation of winning teams.on the survey results.
The Employee Performance Gap:6. Provide positive leadership and management. Many
Employee satisfaction survey and employeeemployees perform poorly at least in part because
engagement survey comments received fromthey report to weak or abusive managers. Consider
employees at all levels of organizations includeconducting leadership surveys. Leadership assessment
complaints about some employees that are minimallysurveys are 360 surveys that provide feedback to
productive and other employees that are disruptive.many of your company’s leaders, managers and
There is a huge gap in performance between thesupervisors at the same time. It is a highly effective
strongest and weakest employees performing theway to identify strong and weak managers and to
same or similar jobs in most organizations. We call thisidentify what needs to be done to strengthen
performance differential the Employee Performancemanagers and significantly reduce your company’s
Gap. The Employee Performance Gap is typicallyemployee performance gap.
25%-100% in simple jobs and as much as7. Design jobs to be broad and flexible. This will help
500%-1,000% in complex and high-responsibilityfacilitate teamwork and enable you to get more done
positions requiring broader and higher-level skills. Towith fewer employees.
illustrate this point, the Chief Information Officer of a8. Provide training to ensure that all team members
leading company told us that "my best programmershave the required skill sets to succeed.
produce ten times as much code, of better quality,9. Make it clear to the staff that individual performance
than my least-effective keepers." He then addedand teamwork is critical to the success of the team
"there is little correlation between what ourand the company.
programmers produce and what they are paid."10. Before hiring, promoting or transferring staff, make
Closing the Employee Performance Gap can providesure there is a high probability they can succeed with a
breakthrough increases in profit at most companies,reasonable amount of training.
even if their profit is already at all-time high levels.11. Tie compensation closely to performance.
Managers and the strongest employees often spend12. Place employees first, customers second and
much of their time fixing problems caused by theshareholders third. Satisfied, competent staff will
weakest performers. This creates an enormous dragensure that customers and shareholders are taken
on organizational performance and serves tocare of.
de-motivate top performers, a situation few13. Strengthen the recruiting and hiring process to
organizations can afford to tolerate.increase the odds of hiring strong performers.
An effective way to assess and identify employee14. Use a defined probationary period (typically 90
performance gap issues is to conduct an employeedays) to evaluate new hires and cull out the weak
survey. Employee engagement surveys and employeeperformers before they become permanent fixtures.
satisfaction surveys measure how engaged andMany companies have probationary periods; few use
satisfied employees are, and identify what needs to bethem.
done to increase employee satisfaction and15. Start now to identify the weakest half of your staff
engagement. Employees that are more engaged andand to increase their performance. Some employee
satisfied work harder and smarter, they get morewill respond well to clear expectations and feedback
work done and their enthusiasm rubs off on otheron their performance. Others will need more training. A
employees.few individuals may need to be prodded occasionally
Closing the Employee Performance Gap enablesto keep their performance on track. There are some
organizations to get more done with fewer staff andemployee that will not bring their performance up to
to significantly improve quality and customer service.the required level, period, no matter what is done to
For many companies, the bottom line impact of thehelp them. Following your company's performance
Employee Performance Gap is huge. Ineffective salesmanagement process, do everything possible as
calls translate into lost opportunities. Based on a widequickly as you can to eliminate the marginal performers
range of consulting reviews, we have found thatfrom your organization. Replace them only if you really
twenty to thirty percent of a company's staff cost,have to.
including management and employees, is spent fixing16.Establish clear priorities and eliminate inappropriate
things, performing rework, correcting errors andconflict from the work place. Do everything possible to
handling customer complaints because somethingeliminate competing agendas.
wasn't done right the first time. Most of this excessManagement's Role:
staff cost is due to errors produced by employee.In employee satisfaction surveys and employee
Even when the cause of a problem can be traced toengagement surveys managers frequently comment
a failure in technology, there is a great likelihood that anon their difficulty in finding the right employees, and their
error, lack of action or poor judgment on the part ofinability to get the necessary support from their Human
employee caused the technology to fail.Resources department in dealing with poor
Picking a Winning Team:performers. On the other hand, HR often talks about
Imagine ten kids coming together to play a sport, anymanagers who are ineffective at selecting the right
sport. The kids know each other and have playedemployees and who avoid dealing with employee
together many times before. Is there ever a questionperformance issues at all costs. Human resource
about who the captains will be? Of course not, themanagers sometimes point to the fact that they have
two best players will be the captains and everyoneall of the necessary performance measurement and
knows who they are. When it comes to picking thepay for performance policies and procedures in place.
teams, about the only thing that isn't known is whichThey say that managers need to use these
captain will get to pick first. Once the coin is tossed, it isprocesses effectively.
clear as to which person will be chosen first, secondThere is an important role for both managers and
and so on down to the tenth player. Some of the kidshuman resources in increasing overall employee
may not like the order in which they are chosen, butperformance. Working as a team, they can create and
they all know the selection process and accept thatimplement effective approaches to ensure that staff
they are picked based on their relative ability and valueperformance is appropriately measured and that
to the team. Depending on the particular players, thereclosing the Employee Performance Gap is a top
usually is a wide range of ability and performance onpriority for everyone in the company. Ultimately it is
each of the chosen teams.management's role to measure and increase
Now let's think about the teams that come together toemployee performance and to put in place a winning
make up our companies. A team may have seventeam.
accounting clerks, twelve engineers, five cashiers, fiftyFinal thoughts:
customer service representatives, nine computerCompanies can achieve sustainable profit growth by
programmers, eight sales employee, twenty-sixstrengthening the performance of their employees,
manufacturing specialists, eleven bond traders or anyespecially their least effective and marginal performers.
number of employee performing similar jobs. If theClosing the Employee Performance Gap can be the
teams have worked together for a while, the teamnext frontier for corporate performance improvement.
members all know each other's strengths andIt really is possible to get more done with fewer
weaknesses, as well as whom the top, middle andemployees and to do a better job when you field a
bottom performers are.winning team. Most importantly, customers will know
As in sports, corporate managers and team leadersthe difference in employee performance and they will
should have a clear understanding of the relativeact accordingly. Satisfied customers will buy more,
performance of each of their players. While someremain loyal and recommend your company and its
corporate managers know the performance of eachproducts more often.
of their employee, many do not accurately measureFor many companies, closing the Employee
and assess the performance of their team members.Performance Gap can mean the difference between
Of equal importance, those managers who havethriving and mediocre bottom line performance. For
performance measurements often avoid or haveothers, closing the Gap can mean the difference
difficulty using measurements as a tool for increasingbetween business success and failure.
the performance of their employee.Companies must create an environment where there
All managers should ask themselves every day, is myis no place to hide poor performance, and they need
team a winning team and do I have the right players,to manage knowing that peak performance of all
playing at peak performance to win? If the answer toemployees is critical to the success of their company.
these questions is no, or I'm not sure, what can beEstablishing meaningful standards for performance
done to increase performance of employee andexcellence and measuring the important results factors
create a winning team?for everyone in your company will ensure that there is
Closing the Employee Performance Gap:no place to hide. Using performance standards and
There are a number of actions that can be taken tomeasurements to increase individual and team
identify and close the Employee Performance Gap.performance is the next step in closing the Employee
The most important step comes first, understandingPerformance Gap and achieving breakthrough
that the Employee Performance Gap exists and thatincreases in company performance. This holds true for
management can take action to close the gap.companies of all sizes in any industry.
Following are fifteen action steps that managers can