A New Look at Employee Motivation

Getting people to do their best work and be productivemotivation comes from wanting to do something of
even in difficult economic times, is one of a manager'sone's own free will, and that motivation is simply
most enduring and slippery challenges. Motivation hasleadership behavior--wanting to do what is right for
been a centuries old puzzle tackled by history'speople and the organization.
greatest minds from Aristotle to Abraham Maslow.More recently, due to the expanding field of
When Frederick Herzberg researched the sources ofneuroscience, we've acquired new insights into the
employee motivation during the 1950s and 1960s, hequestion of what motivates people at work. In the July,
discovered a dichotomy that stills intrigues (and baffles)2008 issue of the Harvard Business Review, authors
managers: The things that make people satisfied andNitin Nohria, Boris-Groysberg and Linda-Eling Lee
motivated on the job are different in kind from thedescribe a new model of employee motivation. They
things that make them dissatisfied. Ask workers whatoutline the four fundamental drives that underlie
makes them unhappy at work, and you'll hear about anmotivation as:
annoying boss, a low salary, an uncomfortable work1. The drive to acquire. We are all driven to acquire
space, or stupid rules. Managed badly, environmentalscarce goods that make us feel better. This is why is
factors make people miserable, and they can certainlyissue of compensation is partly in comparison with
be demotivating. But even if managed brilliantly, theyothers'.
don't motivate anybody to work much harder or2. The drive to bond. We need to be associated with
smarter. People are motivated, instead, by interestingstrong bonds of love, caring and belonging.
work, challenge, and increasing responsibility. These3. The drive to comprehend. We want be very much
intrinsic factors answer people's deep-seated need forto make sense of our world so we can take the right
growth and achievement. Herzberg's work influencedactions.
a generation of scholars and managers-but his4. The drive to defend. We all naturally defend
conclusions don't seem to have fully penetrated theourselves, property and accomplishments.
American workplace, if the extraordinary attention stillSo how do organizations deal with these motivational
paid to compensation and incentive packages is anydrives? First through a reward system. Best practice
indication.companies have initiated reward systems based on
How many articles, books, speeches, and workshopsperformance, and employee motivation improved.
have pleaded plaintively, "How do I get an employee toSecondly, best practice companies address the bond
do what I want?"issue by developing a corporate culture based on
So what is motivation? It's been defined as afriendship, mutual reliance, collaboration and sharing, and
predisposition to behave in a purposive manner tothat improved motivation. Thirdly, best practice
achieve specific, unmet needs and the will to achieve,companies addressed the issue of comprehend by
and the inner force that drives individuals to accomplishinstituting a job design system where jobs are
personal and organizational goals. And why do wedesigned for specific roles, and those jobs are
need motivated employees? The answer is survival.meaningful and foster a sense of contribution to the
Motivated employees are needed in our rapidlyorganization. And finally to address the defend drive,
changing workplaces. And to be effective, managersbest practice companies restructure their leadership
need to understand what motivates employees withinapproaches to increase transparency of all processes,
the context of the roles they perform.ensure fairness throughout the organization, and build
A review of the research literature by James R.trust and openness with everyone.
Lindner at Ohio State University concluded thatThe implications for managers is that leadership needs
employee motivation was more driven by factors suchto play far more attention to the newest research on
as interesting work than financial compensation. Johnmotivation and examine how the drivers for motivation
Baldoni concluded, in examining the issue, thatare enhanced by leadership and cultural changes.