7 Human Resource Strategies to Use in a Recession

By now most economists and armchair experts agreebe caught severely short staffed. Savvy companies
we're in a recession.have a great opportunity right now to hire talented
What both the educated and lay pundits find morepeople who have been down-sized by other
difficult to agree upon are the answers to troublingorganizations.
questions like "How deep will the recession be?" and4.) Make cuts strategically - Consider outsourcing the
"How long will it last?"functions you can to help reduce costs, but don't
Estimates for recovery vary wildly from the blacklyforget to take good care of any employees you might
dismal to the rosily optimistic. It seems the only thingeliminate. Generous packages create goodwill and
we can know for sure is that no one really knows.increase loyalty from those who remain. What's more,
With the future so uncertain, business publications havethe departing employees just might be more willing to
taken to promoting the philosophy that recessionsreturn to work when times are better and your
create opportunity... at least for those with the moxiecompany faces the global staffing shortages that the
to make success happen. While this may comerecession postponed. Generous packages might seem
across to some as a tired cheerleading attempt, thereout of the question in tight times but you should give
is soundness to the ideology. Even during the Greatserious consideration to offering the maximum that
Depression companies like Kellogg's, Proctor &you can. Your company will be better able to recruit
Gamble and Chevrolet did more than survive, theynew staff in the future if its reputation is bolstered by
excelled. The people who steered their winning coursehow it treated people during the 2009 recession.
did so with a combination of courage and5.) Be strategic about delivering PD - Use your slower
inventiveness. In other words, they used moxie.times to sharpen the skills, technical and personal, of
So where do you start? What kind of changes willyour employees. This will help keep staff members
ensure your company succeeds? Below are sevenengaged and equip them to provide the exceptional
human resource strategies that are easy to implementservice that can sustain your company now and
and can make a big difference.contribute to its prosperity later (see 6).
1.) Lead with Confidence - During these troubling6.) Take great care of your customers - Remember
financial times, it's natural to want to take the backseatthe days when you attended networking events to
until the road ahead becomes clear. However,stay connected, while secretly hoping you would not
companies need strong leadership to prosper, nowget too many new engagements because you did not
more than ever. Providing direction inspires confidenceknow where you would find the staff, time or energy
in your employees and helps build a faithful staff.to provide the service? It all seems like a distant
Businesses that lead effectively now will retain loyalmemory but it was probably less than 12 months ago.
staff to meet their present and future challenges.What most business owners wouldn't do if they could
2.) Communicate effectively - Making sure peoplejust have that problem again!
have the information they need is the foundation forInstead you're seeing business decline and you're
any good relationship. Being honest and open withwondering how to regain it. Part of the answer is in
employees is especially important at a time when theytraining your people to be customer service specialists.
may be dealing with serious concerns outside of theStep back to the times when you only hired people
office. Present worries might include a laid off spouse,who would go the extra mile to give your customers
the possibility of their own layoff, fears about not beingexceptional experiences with your company. Re-new
able to pay the bills, etc. As their leader you have theyour company's customer focus now!
responsibility to lessen any stress they might be feeling7.) Avoid layoffs with creative strategies - Before you
by communicating openly about the outlook for staffcut staff, consider alternative ways to save money
members at your company. Don't forget towhile still saving jobs. A day off without pay, work
communicate frequently because your employees'sharing arrangements, worker sharing with other
financial positions might be changing quickly right now.companies, salary cut-backs, government assistance
3.) Recruit purposefully - The anticipated globalprograms - these are only a few of the numerous
shortage of workers has not gone away: it has justpossibilities that may work for you and your
been postponed. The reason? Baby boomers areemployees. Get creative!
choosing to work a little longer because theirWhether you consider yourself to have moxie or not,
retirement savings have been deflated. Once thethe current recession calls for courageous and
market comes back fully, you should expect a massinventive thinking. Implementing ideas like the seven
exodus as the boomers leave the workforce.above can not only help your company weather this
Companies who make severe staffing cuts and don'tglobal storm, but position it for full sail ahead when the
keep their HR people connected to potential hires willstorm has passed.