6 Keys to Increase Profits Using Organizational Development - The Role of Human Resources

What is the role of Organizational Development, alsoHuman Resources and Change Management...
known as Organizational Effectiveness, in HumanPositive change is necessary for any organization and
Resources? Why is this so important to anthe highest levels of management need to understand
organization? Will OD affect the profitability of yourhow to work with Human Resources (HR) to help
organization?bring about the positive changes that can move your
Organizational Development Definedbusiness to higher levels of effectiveness and
"Organization development is the process throughproductivity. Strategic Planning, system improvement,
which an organization develops the internal capacity toand the successful implementation of the organization's
most efficiently and effectively provide its missiondevelopment plan are essential functions that can be
work and to sustain itself over the long term. Thisdeveloped and carried out through Human Resources.
definition highlights the explicit connection betweenThis process will have positive outcomes on your
organizational development work and the achievementorganization's profitability and demonstrate the value of
of organizational mission. This connection is theHR. As communication improves and the organizational
rationale for doing OD work.plan unfolds, managers and frontline personnel can
According to Warren Bennis, organization developmentbetter understand their roles in your organizations
(OD) is a complex strategy intended to change thestrategic plan. "The Big Picture" will allow for a greater
beliefs, attitudes, values, and structure of organizationsinvestment in, and motivation for, organizational
so that they can better adapt to new technologies,success and leads to greater work satisfaction,
markets, and challenges.reduced turnover, and increased profitability. HR can be
Organization development, according to Richardthe "Change Agent" and help to create "Buy in" for
Beckhard, is defined as: a planned effort,more of your organization's key personnel.
organization-wide, managed from the top, to increaseWhat is the role of Organizational Development, also
organization effectiveness and health, through plannedknown as Organizational Effectiveness, in Human
interventions in the organization's 'processes', usingResources? Why is this so important to an
behavioral science knowledge.organization? Will OD affect the profitability of your
Warner Burke emphasizes that OD is not justorganization?
"anything done to better an organization"; it is aAs a Human Resource Professional use these 6
particular kind of change process designed to bringfocus areas to enhance your organization's profitability:
about a particular kind of end result. OD involves1. Improve organizational communication
organizational reflection, system improvement, planning,2. Assist in management development, especially for
and self-analysis.new managers or technical personnel raised to project
The term "Organization Development" is often usedor team leadership
interchangeably with Organizational effectiveness,3. Enhance the Emotional Intelligence of leadership and
especially when used as the name of a department ormanagers
a part of the Human Resources function within an4. Organize mentors or executive coaching
organization.opportunities
Organization Development is a growing field that is5. Bring in the training that your organization requires
responsive to many new approaches including Positiveincluding: EQ-emotional intelligence, leadership,
Adult Development." (Quote From Wikipedia, the freecommunication, time management, etc.
encyclopedia.)6.