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The Capability of the General Manager to Lead BWTV

Joseph, the newly appointed General Managerfoundation of a successful business and
of BWTV, must squarely face this issue. AsDavidson and Griffin (2006) recognized the
General Manager, he is accountable for theimportance of knowing and understanding the
performance of the company to achieve itshistory of management theory to draw lessons
goals. Joseph will have profit and loss (P &from the past and help move on to the future.
L) responsibilities and must therefore make
sure that everybody in the organization doesAccording to Daft (1998), the classical
the right things right efficiently to bemanagement perspective started the modern era
effective contributors to the company'sof management theory during the early part of
profitability  and  growth.the 1900s. Various authors say that
scientific management and administrative
Case facts reveal that Joseph has a goodmanagement compose this management
grasp of his responsibilities as Generalperspective. The authors noted that the
Manager of BWTV. His apprehensions andfocus of scientific management is on the
curiosity on some management issues point toindividual while administrative management
the fact that he knows what it takes toconcentrates  on  the  organization.
manage an organization. For instance, Joseph
immediately sensed that the company isThe website El Rincon Del Vago (n.d.) and
disorganized by observing the staff andDavidson and Griffin (2006) cited the
asking  diagnostic  questions.principles of management that Henri Fayol
developed as one of the major contributions
Davidson and Griffin (2006, quoted in Katzof the classical management perspective to
1974) cites diagnostic skills as one of themanagement thought that continue to be
essential skills that a manager should possesobserved even by the managers of today. The
to  operate  an  organization  effectively.14 management principles include division of
labor, authority, unity of command,
Communication, decision-making, timesubordination of individuals to the common
management, technical, interpersonal andgood, remuneration, centralization, scalar
conceptual skills form the rest of the skillschain, order, equity, stability, initiative
set that Joseph must posses. These areand  esprit  de  corps.
necessary skills that Joseph must have for
him to competently perform his interpersonal,Another valuable contribution of the
informational  and  decisional  roles.classical management perspective came from
the proponents of scientific management.
The case reveals that Joseph is uncertain ifDavidson and Griffin (2006) and the website
he has what it takes to manage BWTVEl Rincon Del Vago (n.d.) documented the
considering that he had only supervised a fewcontribution of Frederick W. Taylor in
people. He is not sure if he has theimproving production efficiency through his
necessary managerial skills to manage theprinciples  of  scientific  management.
company. De Bono and Heller (n.d.)
emphasizes that the fundamentals of businessOther theories evolved from the classical
and management are universal, making themmanagement perspective. One of these
applicable to all organizations, big ortheories represents the behavioral management
small. They believe that the growth of aperspective. The Hawthorne Studies,
company hinges on the ability of the manageraccording to Daft (1998), proved that the
to translate his ideas into effective action.favorable treatment of people in the
Joseph must, therefore, put his best footworkplace increased motivation and
forward and translate his thoughts intoproductivity. The study laid the foundation
action. The owner of the company has fullfor other works in learning more about
trust in him and that is a good startingleadership, motivation and human resource
point.management which continue to be a major
concern of today's managers.
Management theories can lay down the



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