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Five Steps to Starting a Business

Starting a business can be a rewardingfind one that seems knowledgeable and that
experience, but it can also be very timeyou feel comfortable with. Then ask the
consuming and difficult. Many resources arebroker to do a risk assessment to determine
available to assist you, but informationwhat coverages you might need and why.
overload  can  cause you from moving forward.Remember, the broker makes money by selling
you insurance "products" so be sure to
Keeping it simple is often the best way ofquestion the types of coverage and amounts.
maintaining the momentum necessary to getIf your broker can't explain why he or she is
your business started. There are a series ofrecommending the types and amounts of
steps  to  ensure  success.coverage in the risk assessment, find another
broker.
The first step toward getting your business
going is deciding on a name, for example "NewThe fourth step is recognizing and
York Landscaping." Any name that you doimplimenting taxes. Sole proprietors need to
business under other than your own given namebe conscious of local, state and federal
is called a "fictitious" or "assumed" name,taxes and registration requirements relating
and certain steps need to be taken in orderto  their  businesses.
for you to do business under that fictitious
or  assumed  name.Hiring an accountant or bookkeeper to help
set up a simple accounting system, or using a
Depending on where you live, differentsoftware  package  is  a good place to start.
government agencies track which names are
available. Look in your local phoneHiring a tax professional knowledgeable about
directory, under government agencies to findlocal and state taxes relating to your
the number, or contact your local Secretarybusiness, or contacting the local tax
of  State.authorities before you begin generating
revenue or expending money can help you stay
Check to find out if the name you want hasorganized  and  be  ready  for  tax  time.
been taken. If it is available, you may need
to file a fictitious or assumed nameAdditionally, the IRS offers assistance for
certificate with the state or localentrepreneurs starting a small business in
fictitious name office. Some areas will alsovarious publications. You can download IRS
require you to publish a notice in the localPublication 334, entitled "Tax Guide for
paper about your new assumed name. Both stateSmall Business", and Publication 583,
and federal law regulates the use of namesentitled "Taxpayers Starting a Small
and "trademarks". To avoid conflicts withBusiness"  from  the  IRS  web  site.
other businesses regionally or nationally
using your business's name, or the names ofThe fifth step is hiring employees (if
your products, you may want to considerneeded). Though many small business people
registering your trademark on the federal orstart out running their own shop, success
state level. Contact an intellectual propertywill often bring the need for expansion. When
attorney for trademark search andan employee is added, you must obtain an
registration  services.Employer Identification Number from the IRS.
You can download Form SS-4 from the IRS web
The second step is knowing that differentsite.
areas have differing licensing and permit
requirements depending on the type ofIn the United States, the Workers
business you are going into. Most businessesCompensation scheme does a lot to protect
that require a license will have a localemployers from lawsuits by employees injured
licensing authority that can guide youon the job, while also providing employees
through  the  process.with easier compensation for workplace
injuries. Be sure to talk to your insurance
Find out the licensing requirements onbroker about workers' compensation insurance.
federal, state, and possibly even local
levels for your type of business and getTalk to your tax adviser, and make sure you
licensed. Failure to be properly licensedregister with your state for payment of
could result in penalties such as fines,unemployment  compensation  taxes.
closure of your business, and imprisonment in
some  cases.Download IRS Form W-4 from the IRS web site
to take care of employee withholdings. You
The third step is getting insurance. Whenshould get copies of INS Form I-9 to verify
things are going smoothly, insurance can seemyour employees' eligibility for employment in
an unduly burdensome expense on a smallthe  United  States.
business. But when things go wrong, whether
or not you have insurance can mean whether orFinally, issues regarding wrongful
not you and your business survive atermination, discrimination, workplace
catastrophic event like a lawsuit, fire, orharassment, and other legal issues have come
natural  disaster.to the forefront in today's business
environment. Make sure you have an employment
Liability insurance protects you againstagreement that spells out whether your
liability in the event of injury to others oremployee is "at-will". ex: can be let go at
damage to other persons property. Liabilityany time without cause, or the terms of the
insurers  most  often  have  two  duties:employee's  contract  for  employment.
1. The duty to defend you. Hire a lawyer, ifMake sure you Draft employee guidelines or an
you  get  sued  andemployment manual to make sure there are no
misunderstandings about what expectations,
2. the duty to indemnify you. Pay for damagerules and responsibilities are in place.
or injury to others. Both duties areDocument any issues relating to your
extremely important, but the first is oftenemployees well and be proactive about
overlooked  by  small  businesses.handling disputes. A little planning in the
beginning can save a lot of headaches and
The cost of defending a lawsuit can easilylegal  expense  later  on.
run into the tens of thousands, or even
hundreds of thousands of dollars even if youIn conclusion- hiring independent contractors
win. That's why being careful is nois often a good way to avoid the
substitute  for  liability  insurance.administrative burdens of hiring employees,
but be precautious. There are many pitfalls
Make sure you have adequate coverage for yourto hiring an independent contractor who is
vehicles and those of your employees whenfor all intents and purposes an employee.
used for business purposes. You can be suedTalk to a lawyer and your tax advisor about
and held liable for injury or damage done bywho  is  an  employee  versus  a  contractor.
your employees if it is within the course and
scope  of  their  employment.Copyright  ©  2005  Abe  Cherian
Property and theft insurance may be anYou may publish this article in your ezine,
important consideration, as well as productnewsletter on your web site as long as the
liability or service liability insurance.byline is included and the article is
This is often called "errors and omissions"included in it's entirety. I also ask that
coverage.you activate any html links found in the
article and in the byline.
Interview a few local insurance brokers and



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