| The downfall of many websites is that
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| | particular event (the World Cup or a
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| their content is allowed to become
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| | general election, for instance).Perhaps
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| out-of-date. This disappoints visitors,
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| | you have a series of events that run
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| who are looking for more than the old
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| | regularly throughout the year: a CMS
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| information they find. It is also
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| | could automatically remove the details of
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| frustrating for the website owner, who
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| | each event from your website as soon as
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| may not have the resources to enable more
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| | it becomes out-of-date. This means you
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| regular updates.The facility to update a
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| | would not need to remember to update your
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| website's content directly, without any
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| | website a specific times as the CMS would
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| reliance on a web development partner, is
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| | look after this for you.Using a Content
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| an essential tool for many business
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| | Management System enables you to add
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| owners. Good use of a Content Management
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| | timely and topical content to your
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| System (CMS) brings clear business
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| | website.Greater flexibility
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| benefits by improving a website's
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| | Once content is added to your CMS, it
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| effectiveness. How would you benefit by
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| | can be used in a number of places on your
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| using a CMS to update your website?What
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| | website. This means you can be more
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| Is A Content Management System?Unlike
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| | inventive with your website and present
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| much IT terminology, the definition of
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| | relevant content to your visitors in
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| "content management system" is fairly
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| | various ways.For example, you may have a
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| intuitive: it is a system that enables
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| | News page, which includes all the news
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| you, the website owner, to update your
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| | stories you have published, but also wish
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| website's content. Most importantly, a
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| | to show the three most recent news
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| CMS makes it possible to change the
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| | stories in a side panel on your Home
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| content on your website without the
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| | page. Each time you add a fresh story to
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| involvement of your web designer.How
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| | your website, the list of three most
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| Could I Use A Content Management System
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| | recent stories and the full list on the
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| On My Website?The ability to manage the
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| | News page is updated automatically.Using
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| content on your website gives you the
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| | a Content Management System means you can
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| freedom to publish a variety of
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| | display content on your website more
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| information. Typical uses for a CMS
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| | creatively, which will engage visitors
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| include publishing:
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| | and make your website more
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|
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| | rewarding.Search engine success
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| News, announcements and press releases
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| | Regularly adding fresh content to your
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| Articles and newsletters
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| | website will attract search engines. New
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| Product details
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| | content, which includes keywords and
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| Special offers
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| | phrases relevant to your market, you will
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| Testimonials and case studies
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| | improve your chances of search engine
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| Vacancies and personnel profiles
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| | exposure and this will produce a higher
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| Useful links
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| | number of website visitors.Using a
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| Online resources and downloads
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| | Content Management System to add topical
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|
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| | content to your website will raise your
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| How Will I Know Whether A Content
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| | site's profile in search engines, which
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| Management System Will Benefit Me?Various
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| | will encourage a higher number of visits
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| "symptoms" suggest that you will benefit
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| | to your website.Ignorance is bliss
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| from using a CMS:
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| | A CMS removes the need for you to
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|
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| | understand the technicalities of creating
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| Do you regularly ask your web designer
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| | web pages, while still enabling you to
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| to update text / images on your website?
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| | add rich content to your website such as
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| Are you reliant on your web designer to
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| | formatted text, tables, images and links.
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| keep your website in sync with activities
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| | By hiding this complexity, a CMS lets
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| elsewhere in your business, such as new
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| | you focus on the content without needing
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| product launches, price changes or
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| | to worry about its layout or
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| marketing campaigns?
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| | appearance.If you were to update your
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| Do you find that the cost of paying your
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| | website without using a CMS, you would
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| website designer to maintain your website
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| | need to purchase some suitable web
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| is getting too high?
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| | editing software for your computer and
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| Are you frustrated that some of the
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| | develop specific web design skills.Using
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| content on your website is out-of-date or
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| | a Content Management System means you can
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| inaccurate?
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| | update your website without needing to
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| Do you ever miss business opportunities
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| | install specialist software on your
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| by not being able to add timely or
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| | computer or learn new technical
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| topical content in response to changes in
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| | skills.How up-to-date is your website?
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| your market?
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| | Are you missing out on the benefits of
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|
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| | using a CMS to add fresh, innovative
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| If you answer "Yes" to one or more of
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| | content to your site? Are you paying
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| these questions, you should use a CMS to
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| | your website designer to make updates on
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| update your website.What Are The Business
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| | your behalf and you would prefer to be
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| Benefits Of A Content Management
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| | self-sufficient?A Content Management
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| System?You will benefit by implementing a
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| | System is an essential tool for many
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| CMS for a number of reasons:Lower website
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| | business owners and it can improve a
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| maintenance costs
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| | website's effectiveness by offering
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| The immediate benefit is financial.
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| | visitors timely, engaging content.
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| Updating your own website, rather than
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| | Perhaps a Content Management System will
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| paying a website designer to make changes
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| | help you transform your website... so
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| on your behalf, will save you money.Using
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| | your customers regard it as a valuable
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| a CMS usually incurs a fixed charge which
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| | and vibrant source of information and you
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| does not vary with the number of changes
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| | can depend on it as a regular source of
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| you make. Therefore, the more you use
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| | business enquiries.Iceberg Internet
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| your CMS, the lower the "per change"
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| | provides content management systems for
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| cost. When a website designer makes
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| | various clients. Contact us on at for
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| changes on your behalf, they will charge
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| | more information or to discuss your
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| for each change and so the "per change"
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| | content management requirements.Jeremy
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| cost is never reduced.Using a Content
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| | Flight runs Iceberg Internet, a web
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| Management System can reduce on on-going
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| | development business in Derby, and he
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| website costs.Timely and topical content
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| | works with business owners in the East
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| A CMS enables you to make immediate
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| | Midlands who want their website to
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| changes to your website. Furthermore,
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| | contribute effectively to their business.
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| many CMS's provide you with the option of
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| | Jeremy regularly writes articles relevant
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| specifying a start and an end date for
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| | to running a successful business website
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| content, which means you can control
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| | and has undertaken various speaking
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| exactly when something appears on your
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| | engagements about website design and
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| website.You might want to show certain
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| | search engine optimisation. He graduated
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| content at a particular time of year,
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| | from Brunel University with a first-class
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| such as Christmas or Valentine's Day, or
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| | honours degree and is a qualified Search
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| at a time that coincides with a
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| | Engine Marketer.
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