| The downfall of many websites is that their content is | | | | want to show certain content at a particular time of |
| allowed to become out-of-date. This disappoints | | | | year, such as Christmas or Valentine's Day, or at a |
| visitors, who are looking for more than the old | | | | time that coincides with a particular event (the World |
| information they find. It is also frustrating for the | | | | Cup or a general election, for instance).Perhaps you |
| website owner, who may not have the resources to | | | | have a series of events that run regularly throughout |
| enable more regular updates.The facility to update a | | | | the year: a CMS could automatically remove the |
| website's content directly, without any reliance on a | | | | details of each event from your website as soon as it |
| web development partner, is an essential tool for many | | | | becomes out-of-date. This means you would not need |
| business owners. Good use of a Content | | | | to remember to update your website a specific times |
| Management System (CMS) brings clear business | | | | as the CMS would look after this for you.Using a |
| benefits by improving a website's effectiveness. How | | | | Content Management System enables you to add |
| would you benefit by using a CMS to update your | | | | timely and topical content to your website.Greater |
| website?What Is A Content Management | | | | flexibility |
| System?Unlike much IT terminology, the definition of | | | | Once content is added to your CMS, it can be used in |
| "content management system" is fairly intuitive: it is a | | | | a number of places on your website. This means you |
| system that enables you, the website owner, to | | | | can be more inventive with your website and present |
| update your website's content. Most importantly, a | | | | relevant content to your visitors in various ways.For |
| CMS makes it possible to change the content on your | | | | example, you may have a News page, which includes |
| website without the involvement of your web | | | | all the news stories you have published, but also wish |
| designer.How Could I Use A Content Management | | | | to show the three most recent news stories in a side |
| System On My Website?The ability to manage the | | | | panel on your Home page. Each time you add a fresh |
| content on your website gives you the freedom to | | | | story to your website, the list of three most recent |
| publish a variety of information. Typical uses for a | | | | stories and the full list on the News page is updated |
| CMS include publishing: | | | | automatically.Using a Content Management System |
| | | | means you can display content on your website more |
| News, announcements and press releases | | | | creatively, which will engage visitors and make your |
| Articles and newsletters | | | | website more rewarding.Search engine success |
| Product details | | | | Regularly adding fresh content to your website will |
| Special offers | | | | attract search engines. New content, which includes |
| Testimonials and case studies | | | | keywords and phrases relevant to your market, you |
| Vacancies and personnel profiles | | | | will improve your chances of search engine exposure |
| Useful links | | | | and this will produce a higher number of website |
| Online resources and downloads | | | | visitors.Using a Content Management System to add |
| | | | topical content to your website will raise your site's |
| How Will I Know Whether A Content Management | | | | profile in search engines, which will encourage a higher |
| System Will Benefit Me?Various "symptoms" suggest | | | | number of visits to your website.Ignorance is bliss |
| that you will benefit from using a CMS: | | | | A CMS removes the need for you to understand the |
| | | | technicalities of creating web pages, while still enabling |
| Do you regularly ask your web designer to update | | | | you to add rich content to your website such as |
| text / images on your website? | | | | formatted text, tables, images and links. By hiding this |
| Are you reliant on your web designer to keep your | | | | complexity, a CMS lets you focus on the content |
| website in sync with activities elsewhere in your | | | | without needing to worry about its layout or |
| business, such as new product launches, price | | | | appearance.If you were to update your website |
| changes or marketing campaigns? | | | | without using a CMS, you would need to purchase |
| Do you find that the cost of paying your website | | | | some suitable web editing software for your computer |
| designer to maintain your website is getting too high? | | | | and develop specific web design skills.Using a Content |
| Are you frustrated that some of the content on your | | | | Management System means you can update your |
| website is out-of-date or inaccurate? | | | | website without needing to install specialist software |
| Do you ever miss business opportunities by not being | | | | on your computer or learn new technical skills.How |
| able to add timely or topical content in response to | | | | up-to-date is your website? Are you missing out on |
| changes in your market? | | | | the benefits of using a CMS to add fresh, innovative |
| | | | content to your site? Are you paying your website |
| If you answer "Yes" to one or more of these | | | | designer to make updates on your behalf and you |
| questions, you should use a CMS to update your | | | | would prefer to be self-sufficient?A Content |
| website.What Are The Business Benefits Of A | | | | Management System is an essential tool for many |
| Content Management System?You will benefit by | | | | business owners and it can improve a website's |
| implementing a CMS for a number of reasons:Lower | | | | effectiveness by offering visitors timely, engaging |
| website maintenance costs | | | | content. Perhaps a Content Management System will |
| The immediate benefit is financial. Updating your own | | | | help you transform your website... so your customers |
| website, rather than paying a website designer to | | | | regard it as a valuable and vibrant source of |
| make changes on your behalf, will save you | | | | information and you can depend on it as a regular |
| money.Using a CMS usually incurs a fixed charge | | | | source of business enquiries.Iceberg Internet provides |
| which does not vary with the number of changes you | | | | content management systems for various clients. |
| make. Therefore, the more you use your CMS, the | | | | Contact us on at for more information or to discuss |
| lower the "per change" cost. When a website designer | | | | your content management requirements.Jeremy Flight |
| makes changes on your behalf, they will charge for | | | | runs Iceberg Internet, a web development business in |
| each change and so the "per change" cost is never | | | | Derby, and he works with business owners in the East |
| reduced.Using a Content Management System can | | | | Midlands who want their website to contribute |
| reduce on on-going website costs.Timely and topical | | | | effectively to their business. Jeremy regularly writes |
| content | | | | articles relevant to running a successful business |
| A CMS enables you to make immediate changes to | | | | website and has undertaken various speaking |
| your website. Furthermore, many CMS's provide you | | | | engagements about website design and search engine |
| with the option of specifying a start and an end date | | | | optimisation. He graduated from Brunel University with |
| for content, which means you can control exactly | | | | a first-class honours degree and is a qualified Search |
| when something appears on your website.You might | | | | Engine Marketer. |