In 21st Century as Global Market is Shrinking... Cross Cultural Adaptation is a Must!

IntroductionIn 21st Century and in the era ofthird level of intercultural sensitivity is to learn more
Knowledge Based Industry when global market inabout our own culture and to avoid projecting that
shrinking cross culture adaptation is not only a MUSTculture onto other people's experience.This stage is
but is only a mantra to succeed. In my previous twoparticularly difficult to pass through when one cultural
employments, we had 15 and 24 nationals respectivelygroup has vast and unrecognized privileges when
from different countries and many of our people fromcompared to other groups. This problem is so invisible
India go on Deputation to other countries and many ofthat persons in mainstream agencies are often
them face challenges to cope-up with the culturalmystified when representatives of ethnic minorities
change...behavioral change.Understanding Interculturalconsistently withdraw from collaborative activities.4. A
SensitivityWhy you need to go out, India is a countryreasonable goal for many mainstream agencies is to
with "Diversity in Culture". This diversity is the result ofensure that all staff achieve at least the fourth
the coexistence of a number of religions as well asdevelopmental level in intercultural sensitivity. The fourth
local traditions.The beautiful temples of south India,stage in Bennett's model requires us to be able to shift
easily identifiable by their ornately sculptured surface, inperspective, while still maintaining our commitments to
the desert of Kutch, Gujarat, on the other hand, thevalues. The task in this stage is to understand that the
local folk pit themselves against the awesome forcessame behavior can have different meanings in
of nature, in the extreme north is the high altitudedifferent cultures. The comparisons that follow in the
desert of Ladakh, Local culture is visibly shaped by theToolkit can be particularly helpful for staff of
faith - Buddhism - as well as by the harsh terrain.Withmainstream agencies to improve their intercultural
over one billion citizens, India is the second mostsensitivity in this stage of development. In order for
populous nation in the world. It is impossible to speak ofcollaboration to be successful long-term, this stage of
any one Indian culture, although there are deep culturalintercultural sensitivity must be reached by the
continuities that tie its people together.In its quest forparticipants of the collaborative process. Bennett calls
modernization, India has preserved its ancient civilizationthis stage "acceptance."5. The fifth stage of
and never lost sight of the ideals that gave herintercultural sensitivity, adaptation, may allow the person
strength through countless centuries. Science andto function in a bicultural capacity. In this stage, a
technology has been steadily raising the living standardperson is able to take the perspective of another
and prosperity of its people, but the nation of moreculture and operate successfully within that culture.
than one billion people - one sixth of humanity -This ability usually develops in a two-part sequence. It
continues to live with some of its traditional values thatrequires that the person know enough about his or her
go back 4,000 years and more. See this synthesis ofown culture and a second culture to allow a mental
tradition and modernity on your India TravelShift into the value scheme of the other culture, and an
itinerary.Developmental Model of Interculturalevaluation of behavior based on its norms, not the
Sensitivity"Global diversity is the recognition andnorms of the first individual culture of origin. This is
development of skills to deal with differences on bothreferred to as "cognitive adaptation." The more
international and domestic fronts." -Dr. Miltonadvanced form of adaptation is "behavioral
BennettHow can we help employees in ouradaptation," in which the person can produce behaviors
organizations succeed in an increasingly complexappropriate to the norms of the second culture.
workplace? Our function is to clarify what culturalPersons serving as liaisons between a mainstream
competence is and why it is needed, and to helpagency and an ethnic minority group need to be at this
employees enhance understanding of their own culture,level of intercultural sensitivity.6. In the sixth stage, the
and increase their intercultural sensitivity andperson can shift perspectives and frames of
competence.reference from one culture to another in a natural
In 1986, Bennett created the Developmental Model ofway. They become adept at evaluating any situation
Intercultural Sensitivity, which shows a progression offrom multiple frames of reference. Some
stages people may go through in developingrepresentatives in cross-cultural collaboration may
intercultural competency. Since then, he has partneredreach this level, but most probably will not.Stage six
with Dr. Mitch Hammer of American University torequires in-depth knowledge of at least two cultures
develop the Intercultural Development Inventory (IDI).(one's own and another), and the ability to shift easily
(The inventory is a set of statements that allows aninto the other cultural frame of reference. The task at
individual to assess his/her developmental stage ofthis level of development is to handle the identity issues
intercultural sensitivity according to the DMIS. This toolthat emerge from this cultural flexibility. Bennett calls
is valuable because it measures people's ability tothis final stage of intercultural sensitivity
experience difference in relatively complex ways).Why"integration."Building Intercultural Development Inventory
there is Resistance...Tool to understand(IDI), a tool to build individual and team
resistanceDevelopment of intercultural competenceeffectivenessThe ability to communicate effectively
does not come without a struggle; some employeeswith people of different backgrounds, cultures, or
will protest these efforts. Bennett's model helps usperspectives is essential to creating an inclusive,
understand that the basic form of resistance is aproductive, and innovative work environment. This is
defense response. People who respond to diversitythe basis for leveraging peoples' inputs to improve
efforts in this way are often moving from the model'sbusiness results.Each member of a team or an
first stage of intercultural sensitivity, denial (a failure toorganization must build this competence to a degree
recognize that cultural differences exist) into theconsistent with their responsibilities and work. It is
second stage, defense (recognition of differences).therefore important to be able to measure intercultural
Often, people at this stage may express concernsensitivity and guide development for individuals, teams,
about reverse discrimination. "Recognition of the factand organizations.The Intercultural Development
that differences do exist carries a threat," he says.Inventory, developed by Dr. Mitchell Hammer and Dr.
The reaction is to defend one's self. BennettMilton Bennett, is a 50-item, theory-based paper and
recommends listening carefully to the person's fearspencil or web-based instrument that measures
and to help them understand how the organization willintercultural sensitivity as conceptualized in Dr. Bennett's
continue to extend opportunities to this person's culturalDevelopmental Model of Intercultural Sensitivity
group, even as efforts expand to include other cultural(DMIS).The DMIS is a framework for explaining the
groups.The model predicts that as time goes by,reactions of people to cultural differences. The
people can move from defense (stage two) intounderlying assumption of the model is that as one's
minimization (stage three). "With minimization, there'sexperience of cultural differences becomes more
more recognition that we're dealing with people thatcomplex, one's potential competence in intercultural
are different, but there's still resistance to that idea,"interactions increases. Dr. Bennett has identified a set
Bennett explains. "The belief is that somehow if weof fundamental cognitive structures (or "worldviews")
are more open in making sure that equal opportunitythat act as orientations to cultural difference.The
exists, everyone should be grateful and follow a set ofworldviews vary from more ethnocentric to more
rules." Someone in this stage may say, "Why can't weethnorelative. According to the DMIS theory, more
all just be Americans?" A person at this stage hopesethnorelative worldviews have more potential to
that we will all converge into a single cultural position.generate the attitudes, knowledge, and behavior that
Of course, this position assumes people are able andconstitute intercultural competence.The IDI measures
willing to shed their culture and take on Americanan individual's and/or group's fundamental worldview
culture.How to address backlashBennett recommendsorientation to cultural difference, and thus the individual
several approaches to addressing backlash:·or group capacity for intercultural competence. As a
Cultural Self-Awareness: Help employees developtheory-based test, the IDI meets the standard scientific
cultural awareness, including (if applicable) identificationcriteria for a valid and reliable psychometric
of European American ethnicity versus stopping at ainstrument.Key Characteristics of the IDIThe IDI is
more specific cultural self-awareness (such as Italiancurrently administered as a paper and pencil instrument
or Irish).· Recognition of Cultural Capital: Preparecomposed of 50 questions that are designed to
employees to deal with issues of privilege in ameasure an individual's sensitivity to and awareness of
non-threatening way. Help them to identify their owncultural differences. The survey consists of statements
cultural capital (what it means to belong to their ownreflecting attitudes toward cultural difference, and
group and how that translates into institutionalresponses are scored on a five-point Likert-type scale.
privilege).· Establishing a Cultural Core: Facilitate anThe instrument takes approximately 20 to 30 minutes
exploration of value commitment in the context ofto complete. The results are compiled and a graphic
intercultural relativity.In other words, we need toprofile of an individual or group's predominant stage of
recognize that our values are culturally based. Then,intercultural development is generated. In addition, IDI
we must develop the capability of working effectivelyresults provide a textual interpretation of an individual
with people with different values without feeling theor group's stage of development and associated
need to give up our own values system. "I find thattransition issues. Administration of the IDI is often
most diversity practitioners don't have the ability to dealaccompanied by a pre-interview, in which respondents
with this," He says. "[The tendency is to think] if thereare asked about their backgrounds and prior
aren't any basic values, which by the way are mine,experiences with different cultures. In addition,
how do we work and live ethically?"Bennett envisionsindividuals and groups are provided with their IDI results
this model extending beyond domestic to internationalin conjunction with a mandatory debriefing session that
diversity efforts. "Global diversity is the recognition andis facilitated by a trained and certified IDI
development of skills to deal with differences on bothadministrator.The IDI is a proprietary instrument that
international and domestic fronts," says Bennett.Manymay only be administered by individuals who receive
organizations realize that diversity efforts involvecertification from the Intercultural Communication
on-going change strategies rather than one-timeInstitute (ICI).ConclusionToday, the importance of
training events.There is also a move toward couplingintercultural competence in both global and domestic
international and domestic diversity, and aligningcontexts is well recognized. Bennett (1986, 1993b)
intercultural competence with leadership development.posited a framework for conceptualizing dimensions of
"The danger [in these trends] of course is thatintercultural competence in his developmental model of
international issues may be seen as diffusing otherintercultural sensitivity (DMIS). The DMIS constitutes a
important [domestic diversity] issues," Bennett cautions.progression of worldview "orientations toward cultural
Our challenge, then, is to maintain the emphasis ondifference" that comprise the potential for increasingly
domestic issues within the context of the larger globalmore sophisticated intercultural experiences. Three
diversity effort.Stages of Intercultural SensitivityIn theethnocentric orientations, where one's culture is
'80's and 90's organizations have attempted to goexperienced as central to reality (Denial, Defense,
beyond mere discrimination issues and even toMinimization), and three ethnorelative orientations,
"celebrate diversity." However, celebration of diversitywhere one's culture is experienced in the context of
falls far short of what is needed for effectiveother cultures (Acceptance, Adaptation, Integration),
collaboration between mainstream agencies and ethnicare identified in the DMIS.References1. Bennett, M.J.
minority communities. For organizations or individuals to(1986). Towards ethnorelativism: A developmental
move beyond "celebration" to a real ability to workmodel of intercultural sensitivity. In R.M. Paige (Ed.)
appropriately with cultural difference requires a plannedCross-cultural orientation: New conceptualizations and
sequence of development.Bennett describes sixapplications (pp. 27-70). New York: University Press of
stages of development in intercultural sensitivity. TheAmerica.2. Bennett, M.J. (1993). Towards
stages provide a good framework for determiningethnorelativism: A developmental model of intercultural
how to work with and improve the capacity forsensitivity. In R. M. Paige (Ed.), Education for the
intercultural sensitivity and collaboration. Some of hisintercultural experience (pp. 21-71). Yarmouth, ME:
stages of "cultural sensitivity" include behaviors orIntercultural Press.3. Bennett, M.J. & Hammer, M.
adaptations the authors include under the definition of(1998).4. Bikson, T.K., & Law, S.A. (1994). Global
"cultural competence."1. Bennett refers to the firstpreparedness and human resources. Santa Monica,
stage of the model as "denial." It means that people inCA: Rand Institute.5. Dougherty, D., Lynch, R.A., & Ohles,
this stage are very unaware of cultural difference. IfF. (2003). Review of the Intercultural Development
mainstream agency staff are in this stage ofInventory (IDI) for assessing outcomes of a liberal arts
intercultural sensitivity, a huge problem can beeducation. Center of Inquiry in the Liberal Arts: Wabash,
expected in the delivery of education, health, and socialIN.6. Endicott, L., Bock, T., & Narvaez, D. (2002, April).
services for ethnic minorities, a gap that does currentlyLearning processes at the intersection of ethical and
exist when these groups are compared to Anglointercultural education. Paper presented at the Annual
Americans. The task for staff at this first stage ofMeeting of the American Educational Research
intercultural sensitivity is to recognize culturalAssociation, New Orleans.7. Paige, R., Jacobs-Cassuto,
differences that are escaping their notice.2. Whereas inM., Yershova, Y.A., & DeJaeghere, J. (2003). Assessing
the first stage we do not "see" cultural differences, inintercultural sensitivity: An empirical analysis of Hammer
the second stage of cultural competence we doand Bennett's Intercultural Development Inventory.
perceive cultural differences; however, differencesInternational Journal of Intercultural Relations, 27:
from ourselves or the norms of our group are labeled467-486.About Author
very negatively. They are experienced as a threat toSanjeev Himachali
the centrality and "rightness" of our own value system.E-mail: , Blog: can read my ITES-BPO related articles
Bennett calls this stage "defense."3. In the third stageat and (Himachali) Sharma, is a 29 yrs of age from
of intercultural sensitivity, minimization, we try to avoidIndia, having six years of experience in "Human
stereotypes and even appreciate differences inResource Development". By qualification, he is
language and culture. However, we still view many ofBachelor of Science and Masters in Business
our own values as universal, rather than viewing themAdministration. He is also a Motivational and Inspirational
simply as part of our own ethnicity. The task at thewriter and speaker.