How Can They Meet Your Expectations If They Don't Know What They Are?

Managing people can sometimes be very rewardingAllocated receipts and credits to accounts accurately
and sometimes frustrating. If we look back we maySuccessfully applied the credit management
find the rewarding times were when people met, orprocedures to key customers
exceeded, our expectations. Sometimes they did thisAt the end of 3 months you may expect the new
without even knowing what they were!employee to have successfully:
If we look at the frustrating times we may find aApplied all Credit Management processes and policies
variety of causes - many probably relate to the flip ofto all customers
the same thing - not meeting our expectations.Met Credit Management KPIs and targets for at least
A key part of leadership is about painting a picture ofone month
the future and then taking people there. This doesn'tAt the end of 9 months you would expect the new
have to be a grand earth shattering view of the future.employee to have successfully:
It can just be about the next step.Accurately prepared monthly credit management
It may be the way a department should be operatingreports, tables and graphs on KPIs for at least 3
or how your business should be interacting with a keyconsecutive months
customer. What the new ordering process will look likeBrought all accounts within trading terms
or how the filing system will work.Once these expectations are set it is up to the
Describing what you want to see as the outcome ofmanager and the employee to talk regularly about
an individual's work is an excellent way to set theprogress towards them. Frequent discussions about
scene. But how often do we take the time to do this?expectations are going to either lead to success or at
You can even start it with "My expectations of this jobleast very early warnings that some corrective action
are that it will achieve ---"has to be taken.
With new employees this should start at recruitment.What happens after the first year of recruitment?
Try this technique, it can be very powerful.We strongly advocate each person having a job
Look ahead and clarify what you will expect thedescription with clear Key Result Areas and Measures.
candidate to have achieved to be labelled a success -This determines "what" people do.
at the end of three periods, short, medium and longHowever, often more important is the "how" of
term. Depending on the nature of the job, the periodspeople's performance. These guidelines come from the
may be, say, one, three and nine months.core competencies of a business. These are the
Recruiting is one of the most important thingsorganization's values in action.
managers do and if there is no clear idea of whatCore competencies can be described as "an enabling
success looks like it makes it so much harder.combination of skills, knowledge, aptitude, motivation
We tend to set goals (if we do it at all) in periods ofand inherent ability" They are observed through the
one year. Of course by the time a year is up it isbehaviours of people.
usually too late to bring people back on track if theyFor example a core competency in a business may
have started off badly.be "Teamwork" and this may be defined in terms of
Our experience usually lets us know if someone hasworking cooperatively with team members and
started well so why don't we share what this looks likeworking towards shared goals. Some of the
with the new recruit before they start.behaviours demonstrating this competency may
Here is an example of what this may look like for ainclude sharing information with others and offering
new Sales Manager.assistance to fellow team members during high work
The first month may include:load periods.
Met and got to know each of their staffAll these elements come together to clarify your
Understood features and benefits of each of theexpectations of what employees need to deliver and
products and services they are selling.how you expect them to do it.
The three month period may include:In addition to the normal performance management
Met and understood the needs of each of the keyprocess of setting goals and providing feedback, using
customersthe early recruitment expectations of success and
Developed key strategies to improve salesthen reemphasising these based on the job description
After nine months you may expect:and core competencies can be a very effective tool
Sales strategies implementedfor raising the awareness of employees about your
Sales to key customers increasingpicture of success.
If this sort of progress is planned you may reasonablyThe job descriptions and core competencies describe
expect the one year goal of increased sales to bethe things you expect on a regular basis and the goals
met. This approach is far better than recruiting andare the additional expectations you agree together.
then only setting the annual sales targets.With regular clarification of these expectations,
This technique is applicable at all levels. The position offeedback on progress and recognition for
Accounts Clerk may have expectations of successachievements, you'll be meeting employees' key needs
along the following lines.at the same time as increasing the chances of them
At the end of 1 month:meeting yours.