Candidate Relationship Management : an Expense or Investment ?

The needs for talented people by corporate willas the existing corporate candidate database is mined.
always exist, and the pressure on hiring managers toA good recruitment automation system supported with
hire the best talent in smallest possible time will becandidate relationship management processes, does
higher day by day. A general trend to manage thisnot only meets the objective of the corporate but also
pressure by hiring managers is to advertise more,helps in brand building. Online recruitment helps the
subscribe more job portals and hold more job fairs. Butcandidates to access the website 24 hours a day and
such activities does not deliver results in proportionate7 days a week (24x7). There are no time restrictions,
to their expenditure.therefore someone who is unable to apply for a job
One of the well known principles of Customerduring normal working hours can do so in odd hours
relationship management is that it is cheaper toalso. In addition to being available 24x7, candidates are
maintain an existing relationship than to acquire a newable to apply efficiently for the best suitable job.
one. It applies equally to Candidate RelationshipThereby, resulting in less response time and
management. When recruiters need to fill a newtime-to-hire.
position, looking up a contact database that has beenA candidate relationship database typically maintains
screened in the past is bound to get faster results thanrelationship with candidates by means of job agents
starting afresh on the requirements. The candidatesand automated responses. Candidates are given an
database must not be maintained as a set of simpleoption to be notified, when a new job comes matching
resumes. A general perception of recruiters is that atheir skills / aspirations, when they upload their resume.
resume becomes obsolete after 3 months. It does,The Job agent notification, sent periodically,
because its value and accuracy diminishes as theencourages the candidate to return to corporate
candidate changes job, move places, attain higherwebsite and stay in touch, giving his latest resume.
qualifications, change email ids and phone numbers.Every communication with candidate generates an
However, by well defined candidate relationshipautomated response to candidate by email, so that he
process, recruiters can make the resume databasehas acknowledgement of resume posted by him,
into a knowledge base that helps them to respond tostatus updates when his resume is forwarded and
the needs of the organization in a timely fashion whenscreened by a company, interview schedule etc.
the hiring needs arise.A candidate relationship database system includes
Well utilized candidate relationship managementfunctionality that automatically identifies missing or out
practices with structured candidate information storedof date pieces of information, and requests them,
in a candidate database, enables a process in whichthrough automated email, from candidates. Thus act as
candidates contacted by both past and presenta complete recruitment solution for the recruiters.
sourcing activities, are automatically accessible toCandidates are sent holiday greetings, birthday
communicate with, for a present requirement. The costgreetings and news related to their domains, to stay in
of acquiring each candidate gets significantly reducedtouch.