| The needs for talented people by corporate | | | | |
| will always exist, and the pressure on hiring | | | | A good recruitment automation system |
| managers to hire the best talent in smallest | | | | supported with candidate relationship |
| possible time will be higher day by day. A | | | | management processes, does not only meets the |
| general trend to manage this pressure by | | | | objective of the corporate but also helps in |
| hiring managers is to advertise more, | | | | brand building. Online recruitment helps the |
| subscribe more job portals and hold more job | | | | candidates to access the website 24 hours a |
| fairs. But such activities does not deliver | | | | day and 7 days a week (24x7). There are no |
| results in proportionate to their | | | | time restrictions, therefore someone who is |
| expenditure. | | | | unable to apply for a job during normal |
| | | | working hours can do so in odd hours also. In |
| One of the well known principles of Customer | | | | addition to being available 24x7, candidates |
| relationship management is that it is cheaper | | | | are able to apply efficiently for the best |
| to maintain an existing relationship than to | | | | suitable job. Thereby, resulting in less |
| acquire a new one. It applies equally to | | | | response time and time-to-hire. |
| Candidate Relationship management. When | | | | |
| recruiters need to fill a new position, | | | | A candidate relationship database typically |
| looking up a contact database that has been | | | | maintains relationship with candidates by |
| screened in the past is bound to get faster | | | | means of job agents and automated responses. |
| results than starting afresh on the | | | | Candidates are given an option to be |
| requirements. The candidates database must | | | | notified, when a new job comes matching their |
| not be maintained as a set of simple resumes. | | | | skills / aspirations, when they upload their |
| A general perception of recruiters is that a | | | | resume. The Job agent notification, sent |
| resume becomes obsolete after 3 months. It | | | | periodically, encourages the candidate to |
| does, because its value and accuracy | | | | return to corporate website and stay in |
| diminishes as the candidate changes job, move | | | | touch, giving his latest resume. |
| places, attain higher qualifications, change | | | | |
| email ids and phone numbers. However, by well | | | | Every communication with candidate generates |
| defined candidate relationship process, | | | | an automated response to candidate by email, |
| recruiters can make the resume database into | | | | so that he has acknowledgement of resume |
| a knowledge base that helps them to respond | | | | posted by him, status updates when his resume |
| to the needs of the organization in a timely | | | | is forwarded and screened by a company, |
| fashion when the hiring needs arise. | | | | interview schedule etc. |
| | | | |
| Well utilized candidate relationship | | | | A candidate relationship database system |
| management practices with structured | | | | includes functionality that automatically |
| candidate information stored in a candidate | | | | identifies missing or out of date pieces of |
| database, enables a process in which | | | | information, and requests them, through |
| candidates contacted by both past and present | | | | automated email, from candidates. Thus act as |
| sourcing activities, are automatically | | | | a complete recruitment solution for the |
| accessible to communicate with, for a present | | | | recruiters. |
| requirement. The cost of acquiring each | | | | |
| candidate gets significantly reduced as the | | | | Candidates are sent holiday greetings, |
| existing corporate candidate database is | | | | birthday greetings and news related to their |
| mined. | | | | domains, to stay in touch. |